Digital Hub Content Lead at Unilever

MAIN JOB PURPOSE:

Digital is changing everything about how consumer goods companies go to market. Our digital transformation is in full swing, and now we intend to be at the front of the digital revolution.  At the heart of our response to this revolution are our Digital Hubs – where our marketers come to work with a range of specialists to deliver Data Driven Marketing at scale.

To accelerate our journey at exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.

We are looking for a committed, enthusiastic and experienced professional who has proven performance and digital content and advertising expertise, to fill the Digital Hub Content Lead role. The person in this job will work in the Digital Hub, closely with the local U-Studio team and Digital Creative agencies on day-to-day digital projects ensure delivery of best in class digital content, to meet Digital Hub deadlines as well as Unilever’s Data Driven Marketing needs.

This role will be focused on 3 key areas:

• Management of Data Driven Marketing (DDM) assets and optimization process: working with local Digital Hub, U-Studio, and digital creative agency teams to ensure creative best practices are adhered to, resulting in high quality and timely creation and optimisation of assets for DDM campaigns

• Bring thought leadership for Creative experiences: work with digital agencies to design and delivery of creative thought leadership for DDM activities that provide experiences to citizens that they won’t forget

• Creative insight and learnings: build creative campaign learnings for DDM campaigns to shape future activities and share across Digital Hub Content Lead, marketing, digital agency and U-Studio Editor networks

JOB SUMMARY

• Work with the Digital Hub Lead to forecast creative work, strong communication with U-Studio / digital agencies to ensure creative resources are in place as needed to support digital consumer journeys

• Day to day management of content creation and optimization projects, through use of on-site U-Studio and other digital agencies

• Step up, support development and delivery of better Digital & Social Advertising to ensure Unilever digital creative is innovative and best in class at delivering business outcomes

• Be the leadership bridge between Digital Hub experts, U-Studio resources and other digital creative agencies allocated to DDM projects

• Leadership is key to this role:

• Vision

• Unilever is looking for a creative thinker who has a vision for how Unilever can be sector-leading in needs content and advertising.  A leader who has experience in, and fully understands Data Driven Marketing, Content development to meet consumer needs (Needs content) and Digital & Social Advertising platforms as well as technology that ensures digital creative content connects with audiences effectively, and with impact.

• Influence

• A leader who understands the importance of and is focused on the creation and optimization of content throughout a consumer journey-driven strategy.  A leader who can identify and leverage creative technology that drives personalization at scale and is comfortable working in a cross functional team to deliver common outcomes.  Has experience in understanding real time data signals to support creative adjustment real time.

• People Management

• A leader who can work alongside multiple digital agency teams, to build and deliver best in class creative elements associated with DDM campaigns, on time. Understands the importance and can influence all DDM creative elements, co-ordinate delivery of creative components for an entire consumer journey working through others.

• Creative quality/output

• Finally, and most importantly, a hands-on leader who can take an insight/brief direct digital agency to create and optimize content/assets that deliver the brand vision to the highest quality.  A thought leader who can drive digital creative innovation from idea to execution through U-Studio and digital creative agencies to help Unilever’s brand build unforgettable experiences with our citizens.

REPORTING LINES

• The Content Lead will have a matrix reporting structure:

• Digital Hub Lead:  direct local line manager, responsible for driving best practice of DDM creative within the Digital Hub.

• Local U-Studio Editor: in-direct local Line Manager.  Responsible for growth and ensuring best-in-class is delivered for the local U-Studio; providing leadership and mentorship for the Content Lead

KEY REQUIREMENTS

• Marketing Degree or relevant Tertiary Qualification

• Minimum 3 years of experience managing needs content, and social and digital advertising projects

• Data-driven marketing experience

• A background in publishing and / or management and co-ordination of content creation

• Ideally worked in an agency environment servicing brands and marketing clients

• Proven thought leadership in content innovation that has driven business growth

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.