Digital Marketer -Tygervalley, Western Cape at Sanlam Group

Job Purpose
The incumbent in this role will provide design, digital and operational support to the marketing team on activations activated within the business.  This is a medium-weight generalist position that will require a firm knowledge of design and digital skills, good administration, attention to detail and effective communication abilities across the business. You will be actively learning on the job with digital team’s each one, teach one philosophy. 

Key outcomes

DIGITAL DESIGN

• Design digital elements for, but not limited to social media, email marketing, internal portals, website properties, video activations, presentations as well as external digital engagements
• The candidate will work closely with our graphic design specialist and external design partners to ensure seamless execution of corporate identity and brand across company properties

DIGITAL CREATION

• Basic photography knowledge and picture editing in this space will be beneficial
• Audio recording accompanied with audio editing knowledge for podcast and audio
• Basic video editing and video manipulation.
• Liaise with partner agents in this space

SOCIAL MEDIA COMMUNITY MANAGEMENT

• Execute on all operational and administrative social media related tasks.
• Administer our social media properties and update regularly to ensure it stays relevant 
• Work closely with our client services team to address any queries or concerns that may arise
• Leveraging the communication teams content strategy and rolling out across the year
• Basic social media writing knowledge
• Be comfortable working with external digital providers with regards to paid activations
• Aligning the efforts of our design agency and digital partner to get flagship campaigns to market
• Ensure invoices from our digital partners are processed timeously and maintaining the cost sheet 
• Reporting the on our social efforts

EMAIL CAMPAIGN MANAGEMENT

• Be comfortable with Outlook-based and bulk emailing communications tools
• Oversee the weekly/monthly newsletter activations
• Design email creative from concept to final execution in bulk email tool
• Solid knowledge of email template creation
• Update and maintain distribution lists
• Understand the importance of segmentation and is comfortable using filters across the campaign life cycle
• Work closely with our client services team who will require support with bulk email deliveries
• Campaign management and reporting
• Bringing new and innovative ideas into the team

EVENT SUPPORT AND DIGITAL ENGAGMENT

• Offer digital support leading up to and during Glacier flagship event engagements (in-person or virtually)
• Managing our social channels and communicating from the event with the help of our communications team
• Ensuring Glacier Insights is updated with the post-event information and delegates communicated to, post event
• Post-event reporting on digital event efforts

MAINTAINING GLACIER WEBSITE ENVIRONMENTS

• Maintaining and improving Glacier’s web capabilities
• Blog maintenance and blog posting working closely with communications team in keeping the web elements updated and relevant
• Ensuring the Intermediary web is up-to-date in terms of intermediary brochures and documents
• Knowledge of SEO best practices and implemented them across our web elements
• Liaise with our Technology partners at a group IT level to ensure tasks are met
• Google Analytics tracking and reporting on activations and giving direction on how to optimise campaigns

What will make you successful in this role?
Qualifications and experience

• Valid driver’s licence and own reliable vehicle
• Degree/diploma in digital marketing
• Adobe Creative cloud experience
• A minimum of 4 years’ work experience in digital marketing

Competencies

• Treating Customers Fairly
• Attention to detail
• Planning and co-ordinating
• Communication (written and verbal)
• Intermediate Computer Literacy in MS Office (Word, Excel, PowerPoint)
• Adobe Photoshop a must, Adobe Premier advantageous 
• WordPress knowledge and understanding
• The ability to transfer knowledge and skills within the team

Attributes

• Positive, can-do attitude 
• Ability to work independently, work within own team and across regional teams
• Ability to work under pressure
• Resilient
• Honesty, integrity and respect
• Interest in the financial service industry (life/asset management)

Qualification and Experience

• Degree or Diploma with 3 to 4 years related experience

Knowledge and Skills

• Art and copy designs
• Project Management
• Review and quality control
• Business requirements

Personal Attributes

• Action orientated - Contributing independently
• Communicates effectively - Contributing independently
• Plans and aligns - Contributing independently
• Optimises work processes - Contributing independently