Digital Marketing Analyst at Dye & Durham Corporation

• The Digital Marketing Analyst will play a pivotal role in shaping Dye & Durham’s data-driven digital marketing strategy. By providing analytics, insights, and performance reporting, this role ensures that global marketing campaigns are continually optimised for lead generation, conversion, and ROI. The Analyst will collaborate closely with cross-functional teams to interpret complex data, identify trends, and recommend action steps aligned with the company’s growth objectives.

Key Responsibilities

Data & Performance Analysis:

• Gather, analyse, and interpret data from digital marketing channels (SEO, SEM, email, social, webinars) to provide actionable insights.
• Monitor key metrics (traffic, conversions, CPL, CAC) and present findings to stakeholders with clear recommendations for improvement.
• Reporting & Dashboard Management:
• Develop and maintain custom dashboards and regular reporting frameworks in tools such as Google Analytics, CRM systems, and marketing automation platforms.
• Conduct monthly and quarterly performance reviews, highlighting trends, successes, and areas of opportunity.
• Forecasting & Trend Analysis:
• Utilise historical performance data to create forecasts that inform budget allocations and campaign planning.
• Stay updated on industry benchmarks and emerging digital marketing trends to advise on strategic adjustments.
• Cross-Functional Collaboration:
• Work closely with digital marketing specialists, product marketing, and sales teams to ensure alignment of insights with business goals.
• Communicate complex analytical findings in an understandable manner to non-technical stakeholders.

Skills, Knowledge & Expertise

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years’ experience in digital marketing analytics within a B2B or SaaS environment.
• Proficiency in Google Analytics (GA4), data visualisation tools (e.g., Power BI, Tableau), Excel, and CRM/marketing automation platforms.
• Strong analytical and quantitative skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Familiarity with SEO, SEM, email marketing, and social media metrics is preferred.
• Ability to work across multiple time zones may be required. 
• May involve cross-departmental workshops or training sessions.