Digital Marketing and Social Media Specialist at Hello Group

Description    

• We are seeking a highly skilled and experienced Digital Marketing and Social Media Guru to join our team. As our Social Media Guru, you will be responsible for developing and implementing effective digital marketing strategies, globally, you will be managing social media platforms, and driving brand awareness and engagement. The ideal candidate should have a deep understanding of the latest digital marketing trends, possess excellent analytical skills, and have a proven track record of delivering successful marketing campaigns.

Minimum Requirements    
Qualifications

•      Bachelor’s degree in Marketing, Business, or a related field.

Skills, Knowledge and Experience:
 

•      Proven experience in digital marketing and social media management, preferably in a similar industry.
•      Strong knowledge of digital marketing techniques, including SEO, SEM, email marketing, content marketing, and social media advertising.
•      Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook, LinkedIn, TikTok, Instagram, YouTube, etc.
•      Excellent analytical skills with the ability to interpret data and make data-driven decisions.
•      Creative mindset with the ability to develop engaging and innovative marketing campaigns.
•      Strong written and verbal communication skills.
•      Ability to work independently and manage multiple projects simultaneously.
•      A passion for staying up-to-date with the latest digital marketing trends and technologies.

Duties and Responsibilities    

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
• Manage and optimise all company social media platforms, including content creation, scheduling, and community management.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyse campaign performance data and provide insights to optimize marketing efforts and achieve business goals.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices, and implement them to enhance marketing effectiveness.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing campaigns.