Digital Marketing Assistant - Sandton at Growthpoint Properties

Job purpose

The main purpose of the role is to ensure Growthpoint has accurate information on the website. To assist with training staff on various platforms as well as capture data and generate reports. The Digital Marketing Assistant will also assist on Growthpoint’s internal intranet portal.

Duties and responsibilities

• IT / Marketing related projects management:
• New marketing systems build – project management (i.e. business card ordering system) 
• Marketing-related rollouts, i.e. updating staff email signatures, updating all staff screensavers. 
• Testing of websites and other digital platforms. 
• Report back and chasing of website problems/errors. 
• Chasing of vacancy schedule related updates and upgrades. 
• Ensuring correct Growthpoint branding on IT and HR related platforms. 
• Creating of dummies guides for system usage. 
• Survey Monkey survey creation. 

Website data capturing: 

• Loading missing property brochures. 
• Chasing missing floorplans, vacancy information and other marketing collateral. 
• Uploading YouTube links to vacancy platform. 
• Updating property descriptions on vacancy platform.
• Chasing IT/business for MRI updates for old/sold buildings. 
• Correct sizing of photos and uploading of photos onto vacancy platform (and tagging for SEO) 
• Ranking of vacancies on vacancy platform.
• Correcting of vacancy data (sector, suburb info) 
• Monthly Space to Let audits – leasing content. 
• Monthly Space to let audits – back-end data versus website. 
• Space to Let BI reporting to sectors. 
• Social media reporting.
• Newsclip reporting.

Google My Business

• Google My Business property registrations. 
• Profile management. 
• Location management.
• Review responses. 

Website enquiry reporting and analysis: 

• Analysing Google Analytics and reporting on property enquiries, searches, preferred searches. 
• Advertising campaign report back. 
• Drawing stats from all website contact forms and report back to head of marketing, GM’s and sector Brand Managers. 
• BI Vacancy Portal reporting. 

Intranet: (SharePoint) 

• New page builds for campaigns. 
• Marketing page updates. 
• Chasing content and updating intranet. 
• Divisional and group services updates. 
• Photo library management.
• Video library management.

Digital brochures: 

• Updating and creation of central brochure hub. 
• Updating of brochures (PowerPoint) 

Client retention data: 

• Liaising with sectors on tenant renewals / cancellations. 
• Feeding data to Client Experience team.

Requirements

Experience & Qualifications

• Agency or Corporate experience: 2 years (Required)
• Digital Marketing: 2 years (Required)
• Qualification in marketing, Communications, or related field (or equivalent work experience)
• Experience in and management of Google My Business profiles.

Competencies and Skills

Strong technical ability. 

• Understanding of and participation in social media campaigns, digital marketing campaigns and related reporting. 
• Initiative-taking, self-motivated, and able to work independently while also being a collaborative team player.
• A passion for marketing and a drive to stay informed about the latest industry trends.
• Knowledge of developing Key Account Relationships is a massive bonus.