Digital Marketing Coordinator at Beekman Group

Summary of duties and Responsibilities

• You will be responsible for creating and maintaining the digital marketing content acquisition plan and calendar and ensuring the timely coordination and implementation of all digital marketing activities for the group. You will assist with the development and curation of engaging content, create new accounts/pages as needed, and ensure all accounts/pages are optimised.  You will performing the daily posting, monitoring engagement and tracking performance metrics across all digital channels. Additionally, this includes coordinating paid advertising campaigns (including Google Ads), supporting the online member services team with communications settings and aligning all activities with the broader digital marketing strategy.

Main Responsibilities

• Create and maintain the digital content acquisition plan for all entity and resort brands
• Create and maintain the digital marketing content calendar to ensure timely and strategic execution of campaigns.
• Assist in the development, curation, and scheduling of engaging content across all digital platforms.
• Create new accounts/pages as needed
• Ensure all accounts/pages are maintained regularly, optimised for performance and brand consistency and ensure all best practices are met for all accounts.
• Ensure that we always have Facebook goals within the platform activated at all times for all pages.
• Monitor engagement across all social media platforms.
• Track and analyse performance metrics to optimise strategies and ensure alignment with objectives.
• Collaborate and coordinate on paid advertising campaigns, including Google Ads and social media ads
• Collaborate with internal teams and external vendors to create assets and optimise campaign performance.
• Work with cross-functional teams to align digital marketing activities with the broader strategy, and to ensure that the digital team supports campaigns/initiatives and remains on track with Digital Marketing required for respective campaigns/initiatives.
• Support our online Member Communications to maintain reputation and reduce unnecessary comments for other teams to action
• Generate regular digital marketing performance reports with insights and recommendations for continuous improvement.
• Manage 3rd party relationships pertaining to digital marketing, as directed or required
• Meet tight deadlines based on a daily schedule and department cycles.
• Assist in marketing research and information gathering, as directed
• Administration and reporting
• Any other Marketing projects as required

Requirements

• Proven experience in digital marketing, social media management, or a similar role.
• Strong knowledge of social media platforms, digital tools, and advertising platforms.
• Excellent communication and copywriting skills.
• Ability to manage multiple priorities, meet tight deadlines, and adapt to a fast-paced environment.
• Experience with performance analytics, reporting, and optimisation strategies.
• Collaborative mindset and ability to work cross-functionally.
• A proactive and solutions-oriented attitude