Digital Marketing Coordinator at MultiChoice

Purpose of the Position

Provide support to the digital marketing team in various activities aimed at executing and optimizing digital marketing campaigns. This role involves coordinating tasks, assisting with campaign management, and ensuring that digital marketing efforts are carried out efficiently.

Key Performance Objectives

Content Management

• Assist with managing all key Digital Marketing campaigns and activities including calendar updates, planning, strategy input, briefs, cross-team communication, integration, execution
• Help create and manage content for various digital channels, such as websites, blogs, and social media.
• Coordinate content creation, editing, and publishing schedules.
• Assist with social media marketing efforts, including content scheduling, posting, and monitoring.
• Organize and maintain digital assets, including images, videos, and marketing collateral.

Quality Control

• Quality control checks on all assets ensure assets delivered are correct.
• Verify the relevance and appropriateness of keywords used in content and metadata. Ensure that on-page SEO elements are correctly implemented, including title tags, meta descriptions, and header tags.
• Check ad campaigns for accuracy, including targeting settings, ad copy, budget allocation, and tracking parameters.
• Ensure that websites and landing pages load quickly to provide a positive user experience and improve SEO rankings.
• Assist with analyzing key data using key analytics tools.
• Assist with developing reports and presentations including campaign reports, weekly updates, weekly performance updates, and results sharing across teams

Stakeholder Management

• Maintain close communication with paid media specialists to ensure timely delivery of campaigns and activities
• Active involvement in content selection in partnership with marketing, studio, and content teams
• Building strong relationships with key stakeholders to drive smooth collaboration across the various teams

Qualifications Essentials

• National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similarGrad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications is advantageous

Experience

• A minimum of 2-3 years of experience in account management (agency experience preferred)
• Up to date with the latest trends and best practices in marketing
• Working on multiple projects simultaneously
• Managing 3rd party vendors/agencies
• Understanding of all relevant marketing platforms, including but not limited to Google, Meta, TikTok, X

Technical Competencies

Proficiency in:

• Project Management
• Project management tools; Trello, ClickUp, Phabricator
• MS Office Suite (Word, Excel, PowerPoint, etc.)
• Quality Control
• Campaign Management
• Data Analysis
• Content Management
• Social Media Management
• Audience Engagement
• Search Engine Optimization