Digital Marketing Lead at Sanlam Group

Job Purpose

• The Digital Marketing Lead is responsible for developing and executing Glacier by Sanlam digital marketing strategy to drive brand awareness, user engagement, business growth, driving and implementing all digital marketing initiatives including SEO, SEM, content creation, social media, email marketing, and paid media campaigns.
• The position requires a strategic thinker with hands-on expertise in optimizing digital channels, analysing performance metrics, and leveraging data insights to refine campaigns. By collaborating with cross-functional teams and staying ahead of digital trends, the Digital Marketing Lead ensures cohesive, impactful, and results-driven digital marketing efforts that align with Glaciers overall business objectives.

Key Outcomes
The following outcomes will be expected to be achieved by the Digital Marketing Lead: 
Strategic Management

• Develop and implement a Digital Marketing strategy aligned to the Business and Marketing Strategies
• Ownership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date and functionality is working as expected
• Conceptualizing and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
• Utilizing a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
• Proficient in working with digital and social media SaaS tools that including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform
• Improving the usability, design, content and conversion of websites and other digital user journeys
• Evaluating customer research, market conditions and competitor data to inform digital marketing strategy and activities
• Align marketing campaign activities with digital marketing activities
• Detailed reporting and management information for the business
• Ensure effective brand omni-channel presence and customer experience
• Work closely with head of brand on the customer relationship management strategy 
• Introduce new digital engagement channels leveraging Bot technology and AI

Budget and Financial Management

• Responsibility for planning and budgetary control of all digital marketing by channel
• Contributes to the setting of budgets and manages costs and assets effectively
• Optimizes marketing spend across all digital channels

Stakeholder Management

• Review new technologies working with internal and external stakeholders, keeping Glacier at the forefront of developments in digital marketing
• Engage and manage agency deliverables
• Meet commitments and build trust and develop positive working relationships internally and externally
• Implement and maintain Service Level Agreements with internal and external stakeholders

Qualifications and Experience

• Relevant post graduate qualification in Digital Marketing or Marketing
• Minimum of 3 years’ experience in the Digital Marketing field (managing websites, PPC, SEO, social media UI & UX and the implementation of new Technology)
• Minimum of 4 years’ experience in the Marketing Field
• B2B experience is an advantage

Knowledge And Skills

• Strong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaigns
• Experience with UX and UI on digital applications
• A creative eye to review and sign off digital artwork
• Exceptional project management skills
• Organized and self-motivated
• Strategic, analytical, and data-oriented

Competencies

• Working with people and teams
• Persuading and Influencing
• Decisiveness
• Creative and innovative thinking
• Development orientation
• Effective communication
• Interpersonal effectiveness
• Planning and organizing

Attributes

• Positive, enthusiastic attitude 
• Teamwork
• Ability to thrive under pressure
• Honesty, integrity, and respect
• Influencing and gaining commitment 
• Can do attitude
• Ability to work independently