Digital Marketing Manager at Accor Hotel

Job Description

Purpose of the job  

• Together with the Marketing Manager, assisting in developing, implementing and executing a Digital Marketing Strategy for the Hotel and working with all relevant stakeholders to ensure return on investment.  

MAIN RESPONSIBILITES 

   Financial: Satisfied Shareholders:  

• Design and propose cost effective Digital Marketing Campaigns 
• Responsible for the formulation and monitoring of the Digital Marketing Budget 
• Monitor and evaluate Return on Investment in Digital Marketing Campaigns 
• Negotiate best prices from Agencies and suppliers in terms of digital marketing. 
• Manage contracts and relationship with agencies and suppliers.  

  Customer Service: Delighted Customers:  

• Ensure Campaigns and interventions are aligned to the target audiences.  
• Plan, execute, and manage digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising. 
• Oversee the creation and distribution of high-quality and engaging content 
• Ensure the monitoring and evaluation of guest feedback on digital platforms 
• Ensure that the digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values. 
• Ensure that all collateral is appealing to the target audiences and in line with the brand 
• Innovative and inspiring new ideas are implemented to compliment the brand communication strategy 

  Processes: Effective Processes: 

• Ensure efficient and effective Digital Brand Communication strategy  
• Design, implement and improve on digital marketing processes to streamline campaigns and interventions 
• Maintain stakeholder relationships both internally and externally
• Manage digital platforms and programs.  
• Manage and/or oversee pay-per-click (PPC) advertising campaigns  
• Coordinate digital media related queries 
• Manages TrustYou account and responds to reviews 
• Measure effectiveness of all digital marketing interventions 
• Oversee the creation of digital publications that is vetted in terms of copy write and other appropriate laws.  

  Learning and Growth: Motivated and Prepared Workforce:  

• Takes responsibility for own Learning and Development 
• Innovation & Improvement  
• Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be. 
• Ability to give and receive feedback.  

  General Knowledge and Responsibilities:  

• Has a thorough knowledge of the hotels and services provided to the guest  
• Maintains a high standard of service, appearance and social skills according to the company policy  
• Works in harmony with all departments and employees, is willing to assist others when and if required.  
• Attends all training and workshops as and when required 
• Is familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position  
• Ensuring Brand Standards are maintained. 
• Performs any reasonable duties as instructed by immediate supervisor. 

Qualifications

• A Marketing Diploma/Degree with Specialisation in Digital Marketing 
• Experience in hotel environment preferred (2+ years experience) 
• Excellent written and verbal communication with people on all levels  
• Proficient in all relevant computer programmes in the MS Office Suite as well as appropriate Digital Marketing software.  
• Developing and nurturing interpersonal relationships (with all relevant stakeholders)  
• Servant Leadership with teamwork  
• Passion for Hospitality and Travel  
• Excellent organizational and planning skills 
• Creative, Innovative and Forward thinking 
• The ability to Multi-task and prioritise 
• Self-Motivated with specialisation 
• Negotiation Skills 
• Have the ability to work under pressure