Digital Marketing Manager IMEA - JHB at Nando's

Minimum Requirements

• Degree or equivalent NQF level 6 qualification in marketing (specializing in Digital Marketing)
• Driver’s License
• 5 - 8 years’ experience in an advertising environment with digital marketing, or digital media specialist experience
• 1-2 years’ experience in a mid-senior marketing or advertising role.
• Experience in direct marketing (below the line)

Knowledge

• Knowledge of budget management and finance (Intermediate)
• Knowledge of CRM (Intermediate)
• Oral and written communication skills (Advanced)
• Knowledge of Digital Media platforms/publishers; DV 360, Google Ads, META Business Manager, Twitter (X) Ads, AdRoll, AdColony etc.(Advanced)
• Knowledge of Digital Media Planning, Operations & Measurement (Advanced)
• Knowledge of Media Analytics & Insights tools/platforms (Advanced)
• Ability to design and execute digital media campaigns. (Advanced)
• Knowledge of POPI (Intermediate)
• Ability to develop and monitor ROI & KPIs(Advanced)
• Ability to collaborate and coordinate with internal & external teams.(Advanced)
• Project Management (Intermediate)

Duties and Responsibilities

Digital Strategy development and execution

• Design digital media campaigns aligned with business goals.
• Co-create and implement Nando’s Digital Media quarterly project plans as aligned to the Digital Marketing Strategy, incorporating consumer media trends and media consumption habits in SA
• Develop and manage substantiated, innovative and consumer driven digital initiatives to deliver against key business targets
• Partner with Nando’s comms & agency partners to execute the social media strategy and associated activities on various platforms
• Work with agencies to devise online sales approaches through owned channels
• Manage the strategy and execution of paid media marketing efforts through a variety of digital marketing channels
• Suggest and implement direct marketing methods
• Regularly track and get insights into competitors’ strategies
• Analyze the performance of each campaign and make optimization suggestions, i.e. budget adjustments, targeting strategies to maximize return on investment.
• Intermediate knowledge of Search Engine Optimization principles.
• Generate and manage tags and assist with keyword analysis
• Stay up to date with industry regulations and best practices for data privacy and protection in digital marketing.

Digital Communication Management

• Enhance the Nando’s Brand in all digital initiatives and guard the integrity of the organisation within the digital media space.
• Support local, regional, and international marketing teams in the identification, planning and execution of new & always on digital media initiatives.
• Support and manage cross-functional teams and develop media campaigns to ensure that digital objectives are accomplished within the prescribed time frames and funding parameters
• Work with the Insights Team to assess the ROI and success of Digital marketing campaigns
• Monitor the content of all online platforms to ensure that it is accurate, updated and correctly branded
• Work with digital agencies to deliver projects and solutions whilst monitoring and reporting on user engagement
• Drive the monthly analysis of all digital channels and consumer learnings from online reporting tools
• Analyse data from third-party sites hosting Nando’s digital content to identify trends and business opportunities
• Analyse the results of existing digital marketing campaigns and provide recommendations for future campaigns
• Oversee the timeous loading of new web content, including web stories and press releases
• Manage relationships with all external service providers, including the digital media agency and creative third-party suppliers
• Update the Nando’s menu on all online channels
• Execute all digital activities in line with the Nando’s Annual Promotional Calendar
• Prepare and deliver presentations to senior levels relating to digital marketing

Business Enablement through Digital Marketing

• Drive the delivery of digital platforms to achieve business objectives, including CRM, online ordering, and e-Programs to impact the customer experience
• Provide guidance on the use of data and social media platforms in line with SA legislation
• Review new technologies to ensure that Nando’s remains current regarding developments in digital marketing
• Review the conversion rates reports and suggest improvements to the Nando’s website, managing any future re-designs of the website
• Work with design, marketing, and technical specialists to oversee long term improvement programs including major redesigns, incremental changes, and page-specific testing
• Maintain a marketing automation infrastructure and implement best practices, including guidelines for emails, landing pages and campaigns
• Conduct digital pilots for testing and reporting purposes to develop best practices that can be replicated across the organisation
• Adhere to audit, regulatory and compliance requirements

Budget and Financial Management

• Provide input into the development and implementation of the annual digital media budgets.
• Ensure all resources are properly leveraged for maximum business results.
• Develop campaign/ project specific budgets
• Monitor adherence to campaign/project budgets and propose cost-saving measures where appropriate
• Accurate forecasting of returns and assessment of past campaigns. (anticipate future outcomes)
• Manage all costs including agency fees, media fees as well as production and distribution costs