Digital Marketing Manager at Nedbank

Job Purpose

Support the formulation of digital marketing strategy and implementation (delivery) thereof to ensure the effectiveness of the results aligned to business requirements. The job aims to grow our business & customer base, while influencing targeted consumers or businesses to choose Nedbank's products and services in order to achieve specific measurable business and marketing objectives.

Job Responsibilities

• Create, develop and manage effective digital marketing and social media strategies in support of and in response to business overall objectives while ensuring effectiveness of results:
• with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaigns
• working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaigns
• Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities.
• Develop strong relationships with key internal stakeholders across the business including, Digital Product teams, Marketing managers, as well as our digital agency partners
• Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
• Work closely with Agencies to proactively manage artwork, material, deadlines and performance.
• Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan.
• Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms including Adobe & Google Analytics

Preferred Qualification

• Essential: Digital Marketing Diploma or Degree.
• Advanced Diploma or Degree in Marketing Communications and Media

Type of Exposure

• Well-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.
• Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
• Be a champion for best practices across digital channels and media formats
• Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
• Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns
• Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
• Creative evaluation skills - ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
• Exceptional communication and project management skills; ability to present effectively and influence cross-functional teams, as well as the ability to deliver creative briefs
• Drive to collaborate and make the best work possible - you must welcome input from team members of all levels and backgrounds
• Influencing stakeholders to obtain buy-in for concepts and ideas
• Sharing information in different ways to increase stakeholders understanding
• Brainstorming ways of improving a product or situation
• Working with a group to identify alternative solutions to a problem.
• Interacting with diverse people

Experience Level

• Minimum of 4 years of digital marketing.
• Minimum of 3 years of experience in client-facing roles.
• Minimum of 2 years in a management role
• Minimum of 3 years of digital project management to include capacity management.
• Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.

Technical / Professional Knowledge

• Accounting principles
• Business principles
• Business terms and definitions
• Communication Strategies
• Data analysis
• Governance, Risk and Controls
• Nedbank vision and strategy
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Nedbank Brand and Marketing Way
• Marketing Strategy understanding as it relates to the components of the marketing mix
• Analytical and systems thinking ability to enable the application of client insights, market/competitors
• Communications strategy skills and understanding including all communications mix elements (ATL/BTL)
• Understanding of branding & brand building principles and techniques as drivers of marketing strategies
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementation of marketing plans in support of the marketing and business strategies ·
• Development of marketing presentations as required that are in support of marketing strategies, objectives
• SMART objectives
• Ability to professionally use Powerpoint, Word & Excel
• Nedbank culture
• Nedbank EVP

Behavioural Competencies

• Building Partnership
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation