Digital Marketing Manager - Senior at Discovery Limited

Key Purpose

• Discovery is offering a great opportunity to join its fully serviced in-house digital marketing team.
• This strategic role drives overall digital marketing direction, manages performance KPIs across multiple brands, and ensures Discovery's leadership in the evolving digital landscape. The ideal candidate will possess deep expertise in acquisition-led performance marketing, digital customer experience, strategic roadmap development, and a passion for innovative, data-driven campaigns across all digital channels, coupled with strong leadership and interpersonal skills.

Areas of responsibility may include but not limited to:

• Strategic Leadership & Media Management: Lead the development and execution of integrated digital marketing strategies and roadmaps, encompassing through-the-line media across paid, owned, and earned channels to drive full-funnel performance and evolve Discovery’s digital ecosystem.
• Digital Capability & Transformation: Define and prioritise innovative digital marketing capabilities, collaborating cross-functionally to advance digital maturity. Lead digital transformation projects, identifying opportunities for rapid digitisation and optimising operating models.
• Performance & Acquisition Excellence: Oversee the digital marketing calendar and execute acquisition-led strategies across platforms like Meta, Google Ads, DV360, and LinkedIn. This includes effective multi-channel campaign analysis and performance monitoring, lead volume assurance for sales teams, troubleshooting underperforming campaigns, and precise budget management.
• Advanced Analytics & Reporting: Develop and implement data-driven approaches using Marketing Mix Models (MMMs) and attribution models to optimise channel mix and investment. Create and present high-impact reports with key metrics, insights, and recommendations to C-suite stakeholders and Manco meetings.
• Stakeholder & Partner Engagement: Manage relationships with internal stakeholders (including brand and actuaries) up to executive level to align marketing objectives with business goals. Own relationships with external brands, vendors, and platform partners (e.g., Google, Meta) to foster forward-thinking strategies.
• Team Leadership & Development: Lead, motivate, and mentor a multi-disciplinary team of digital specialists, fostering a performance-driven, test-and-learn culture focused on productivity. Provide training and guidance to build team capability.
• Business Messaging Strategy & Product Management: Develop and implement successful Business Messaging (e.g., WhatsApp) strategies and manage related product initiatives to enhance customer engagement and drive business outcomes.

Competencies

• Strategic & Commercial Acumen: Ability to develop long-term digital solutions, transformational roadmaps, and a strong understanding of financial management, ROI objectives, and business growth drivers.
• Performance Marketing Mastery: Deep expertise in acquisition-led marketing across platforms such as Meta, Google Ads, DV360, LinkedIn, X, and TikTok Ads, focusing on performance-driven productivity and media buying.
• Leadership & Management: Proven ability to lead multi-disciplinary teams, manage performance against rigorous targets, and foster a culture of innovation and agility.
• Advanced Analytics & Reporting: Proficiency in translating complex data into actionable strategic insights for senior leadership, with strong abilities in drafting and presenting performance reports to key stakeholders.
• Exceptional Communication & Stakeholder Management: Strong interpersonal skills for engaging with C-suite executives, internal teams, clients, and external partners, coupled with problem-solving skills for campaign optimization.
• Industry Knowledge: Experience in financial services.

Education and Experience

• Tertiary Qualification: A relevant degree in Digital Marketing, Marketing Management, or a related field (Essential)
• Experience: 10–15 years of work experience with an extensive understanding of digital marketing campaigns (Essential).
• Industry Experience: Previous experience in financial services or insurance (Highly Advantageous).
• Certifications: Advanced certifications in Meta Blueprint, Google Ads and Digital Analytics (Advantageous).