Digital Marketing Officer at SPARK Schools

Requirements
Responsibilities:

• Establish a digital marketing roll out plan aligned with the overall marketing strategy
• Define key performance indicators for digital marketing by channel and report on these KPIs on a monthly, quarterly and annual basis
• Develop and manage digital marketing campaigns to drive online traffic to the company website, generating leads
• Manage the company’s digital marketing agencies and ensure the quality of their outputs.
• Maximise return on investment (ROI) on digital marketing spend.
• Oversee the development and, maintenance of the company website
• Track and analyse website traffic flow and report on a weekly, monthly, quarterly and annual basis
• Continually optimise company website, social media pages and search engine optimisation (SEO) to generate quality leads for the sales team - ensuring lead targets are met
• Develop a social media strategy and oversee the execution of that strategy
• Ensure digital communications have a consistent tone and messaging aligned to the brand guide
• Generate and track a list of keywords on Power BI
• Timeously fix bugs in online platforms and content
• Manage the creation and optimisation of online adverts
• Oversee pay-per-click (PPC) advert management by the digital agency
• Oversee digital marketing budget and ensure objectives are reached within budget parameters.
• Create and conduct Net Promoter Score (NPS) surveys for staff and parents, collate data, generate and disseminate NPS Report
• Manage the upload on virtual tours scans to the company website and work with the supplier to create new schools scans
• Manage the generation of video content as required by the business
• Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial to SPARK Schools
• Ensure that SPARK Schools remains at the forefront in industry developments
• Conduct desktop research, including competitor and industry analysis and report on insights and learnings for the company

Qualifications:

The ideal candidate will possess the following qualifications:

A bachelor’s degree, diploma or equivalent qualification in marketing - digital marketing qualifications/certifications a plus
Experience

• 2 - 4 years of experience in digital marketing or a closely related field
• Experience managing PPC, SEO, Google Analytics, Adwords and working with HTML/Javascript, Facebook Ads, Twitter Ads and Instagram Ads
• Experience using Power BI to visualise marketing data beneficial

Skills and Mindset

• Excellent content creation skills as well as the ability to customise communication for an online audience
• Creative skills - creative ability to devise digital communication strategies
• Excellent presentation skills; ability to explain and report on key digital marketing concepts and metrics to senior executives
• Strategic thinking
• Ability to analyse incoming data and adjust digital marketing efforts in response to that data.
• Ability to collaborate with other functional teams on digital communication
• Project management skills essential; being methodical and organised, ability to prioritise projects and tasks, ability to work to deadlines and deliver intended outcomes
• Proactive
• Ability to keep return on investment (ROI) top of mind at all times.
• Having competent knowledge about the organisation
• Displays grit, high level of excellence, is mission & vision aligned and displays a high level of self-reflection (GEMS)

Qualities:

• Grit: Persistence through challenges.
• Excellence: A track record of high expectations personally and professionally.
• Mission and Vision Alignment: Understanding of and passion for the SPARK Schools mission to provide excellent education at an affordable cost.
• Self­ Reflection: Finding the capacity to bring your best self to challenges and opportunities.
• Values: Service, Persistence, Achievement, Responsibility, Kindness

Benefits
SPARK offers:

• fair market linked remuneration
• performance-based annual bonuses and increases
• above average/good annual leave
• life, disability and funeral cover
• employee wellness support
• educational support & study leave
• individualised professional development, support and mentorship
• employee discount on school fees
• opportunities for career growth