Digital Marketing SEO Intern at Alfa Laval

About the Job

Job Responsibilities:

Keyword Research and Analysis:

• Conduct thorough keyword research to identify high-value keywords for our industry.
• Analyze keyword competition and trends to guide content creation and optimization efforts.

On-Page SEO Optimization:

• Optimize website content, meta tags, and internal linking structure for improved SEO performance.
• Ensure website compliance with best SEO practices, including mobile optimization and site speed.

Content Strategy and Creation:

• Collaborate with content creators to develop SEO-friendly content that resonates with our target audience.
• Implement on-page SEO recommendations for new and existing content.

Technical SEO:

• Conduct website audits to identify technical issues and recommend solutions.
• Work closely with web developers to implement SEO-related site improvements.

Monitoring and Reporting:

• Use SEO tools to track website performance, keyword rankings, and traffic metrics.
• Generate regular reports and provide insights into SEO progress and opportunities for improvement.

Stay Current with SEO Trends:

• Stay updated on industry trends, algorithm changes, and best practices to adapt strategies accordingly.

Other Digital Marketing Activities

• Collaborate with our digital marketing team on other digital marketing activities if needed.

The requirements:

• A background in digital marketing and SEO will bring fresh ideas, up-to-date knowledge, and best practices to our team.
• Experience in site audit and monitoring site health score
• Monitor and analyze website traffic, rankings, and other performance metrics using SEO tools and Google Analytics/ adobe analytics.
• Can provide valuable insights by monitoring keywords ranking
• Familiar with content optimization- can collaborate with our content team to ensure that our online content are optimized for search engines, making them more discoverable by our target audience.
• Create and maintain detailed reports on SEO performance and progress

SEO tools:

• Experience in Semrush is a plus
• Experience in CMS
• Google Analytics/ GA4 / Adobe analytics
• Google console