Digital Marketing Specialist (12622) at The South African Broadcasting Corporation (SABC)

DUTIES AND RESPONSIBILITIES:

Develop and Execute Paid Media Strategy

• Plan, set up, and manage paid media campaigns across Google, Meta (Facebook/Instagram), TikTok, and X (Twitter).
• Monitor campaign performance, analyze data, and optimize to achieve KPIs.
• Collaborate with internal teams to align paid media efforts with overall marketing strategies.

Develop and Implement SEO Strategy

• Conduct keyword research, on-page and off-page SEO, and technical audits.
• Develop content strategies that align with SEO best practices to improve organic search rankings and drive traffic.
• Stay updated on SEO trends and algorithm changes to ensure SABC’s digital content remains competitive.

Manage and Optimize MarTech Tools

• Utilize various MarTech tools to automate and enhance marketing efforts.
• Integrate new technologies to improve campaign performance and reporting.
• Provide insights and recommendations based on data analysis from MarTech tools.

Campaign Management and Reporting

• Set up, run, and track campaigns using Google Ads, Facebook Ads Manager, TikTok Ads, and X/Twitter Ads.
• Generate detailed reports on campaign performance, including ROI analysis and actionable insights.

Stakeholder Collaboration

• Work closely with internal teams and external stakeholders to ensure cohesive campaign execution.
• Manage relationships with third-party vendors and platforms.

INHERENT/MINIMUM REQUIREMENTS:

Qualifications:

• Bachelor’s degree or National Diploma in Marketing, Media Studies, or a related field (NQF 6/7).

Experience:

• 3-5 years of experience in Paid Media and SEO.
• Proven experience in managing campaigns across Google, Meta, TikTok, and X/Twitter.