Digital Marketing Specialist - ARO - Sandton at Absa Group Limited (Absa)

Key Responsibilities:

• Collaborate with marketing and business teams to create digital marketing strategies that promote the bank's products and services.
• Plan and execute digital marketing campaigns to drive business results.
• Monitor campaign performance, analyse key metrics and optimise campaigns based on data and insights.
• Work closely with Absa’s Design Office and UX/UI designers to optimize Country websites for user experience and conversion rate optimization.
• Use web analytics tools (e.g. Adobe Analytics) to track and report on website traffic, user behaviour and campaign effectiveness.
• Prepare regular reports and presentations on digital marketing campaign performance, providing insights and recommendations for improvement.
• Collaborate with Countries to develop appropriate KPI’s and measurement frameworks to evaluate the impact of key projects.
• Support in defining the digital marketing budgets and monitoring spend to ensure effectiveness use of budget.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Identify new digital marketing opportunities and trends to ensure the bank remains competitive.
• Identify areas for process improvement and recommend ways to increase operational efficiencies. 

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field or NQF 7 level equivalent
• 2 – 5 year’s experience as a Digital Marketing Specialist with a focus on digital campaign execution and optimization
• Strong understanding of digital marketing channels, tactics, and strategies.
• Proficiency in using digital marketing tools such as Google/Adobe Analytics, SEO tools, social media management platforms, email marketing software and marketing automation platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Knowledge of SEO best practices and experience with optimising web content.
• Familiarity with paid advertising digital platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Understanding of user experience (UX) design principles and conversion rate optimization (CRO).
• Ability to work effectively in a team and collaborate with regional cross-functional stakeholders, managing multiple projects simultaneously.
• Adaptability and willingness to learn and keep up with industry changes.

Additional Requirements:

• Certification in digital marketing (e.g. Google Ads, Google/Adobe Analytics, HubSpot, Facebook Blueprint, Hootsuite).
• Understanding of cultural nuances and market dynamics across various African regions is a plus.