Digital Marketing Specialist at Boehringer Ingelheim

OUR COMPANY 

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.  

Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.  

THE POSITION 

The Digital Marketing Specialist will support this fast growing Animal Health business in the execution of the Social Media and Digital strategies in South Africa. This role should have a strong grasp of current social medial and digital marketing tools and strategies to be able to implement integrated digital and social media marketing campaigns.

Tasks & responsibilities 

• Responsible for the implementation of social media marketing brand campaigns from concept to execution

• To ensure all website content is maintained to a high-quality standard and kept updated

• Responsible for website traffic and SEO management

• To perform social media community management

• To manage mass mail campaigns 

• To support the Digital Engagement and Multi-Channel Engagement Manager with Digital campaigns

Requirements:

• Degree or Diploma in digital marketing, communications or similar 

• At least 2-3 years solid hands on experience in digital & social media marketing  environment in a similar role

• Proven experience in web writing/ social media copy write/journalism/digital  advertising/ writing/ literature/communications/mass media 

• Excellent written and spoken communication skills; an ability to communicate with  impact, ensuring complex information is articulated   in a meaningful way to wide and varied audiences

•  A strong understanding of content management and SEO

•  Knowledge of bulk email tools (Everlytic, Adobe or IBM Watson etc)

•  Social media community management experience

•  Proven experience working with digital agencies

•  Proven experience working in cross-functional teams

•  Proficient in Microsoft Office SuiteSocial media community management experience 

•  Knowledge of CMS tool(s) would be advantageous

•  Knowledge of HTML would be advantageous

•  Experience and knowledge of broader pay per click advertising mechanisms such as  Google Search and Google Adwords.     Programmatic experience advantageous

•  Ability to interpret social media and digital analytics and compile digital marketing reports would be advantageous

• Human Pharma / Animal Health background would be advantageous but not a prerequisite

•  Self-/Result- and Solution driven

•  Effective project and process management

Who we are:

At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key,  because your growth is our growth.

Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.