Digital Marketing Specialist at Elucidate AI

About Job

The Digital Marketing Specialists should compare the company’s advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for the company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view the company’s ad projects and buy  products.  

Duties: 

• Design digital media campaigns aligned with business goals, including web, SEO/SEM, email, social media and display advertising
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

Requirements 

• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Degree in Marketing, Digital Media or relevant field
• Additional qualification in web design or animation is a plus