Digital Marketing Specialist at Humanstate

Job description

We’re looking for an enthusiastic and energetic Digital Marketing Specialist to join our

high-performing team to assist in the planning, execution and optimisation of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the various channels can become strong assets in our goal to secure continued strong growth in revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns, with a strong focus on e-mail marketing.

You’ll collaborate with a brilliant and dedicated team of marketing specialists, product designers, copywriting and communication specialists, and stakeholders across the organisation. A can-do attitude along with genuine enthusiasm will put you right at the front of the queue.

Key responsibilities

Delivery & implementation

• Plan, develop and execute impactful and targeted e-mail campaigns, both ad hoc and automated, to generate leads and drive client retention

• Implement a marketing automation strategy and lead nurturing campaigns

• Help to build and execute a robust e-mail strategy including the development and ongoing optimisation of automated customer journey programmes and data-driven communications

• Provide creative ideas for content marketing

• Assist with creative content writing

• Create and manage a process for testing e-mail campaigns, analysing results and reporting back to the Head of Marketing

• Build and optimise advertising campaigns on multiple digital marketing platforms including CPC and social networks to drive website traffic, and ensure that all biddable channels are delivering against their KPIs

• Work closely with the Head of Marketing to develop a longer-term strategy across e-mail and paid channels

• Maintain partnerships with media agencies and vendors and assist with event planning

Analyse & report

• Complete daily performance checks to ensure campaigns are running effectively and

within budget

• Show initiative in identifying areas for improvement in our various accounts by presenting findings and ideas for growth to the Head of Marketing

• Optimise performance and implement paid campaign best practices

• Keep up to date with trends, tools and thought leadership in paid search, paid social and other paid channels

Role requirements

• 3 years’ experience executing digital marketing campaigns for B2B clients

• Analytically minded with the ability to interpret data and identify trends

• Eager to improve knowledge and skills through continuous training

• A commitment to high-quality output and service, with impeccable attention to detail

• Proficiency creating campaigns on social media platforms such as Facebook Business Managers and Google Ads

• Experience working on nurture campaigns

• Innovative, thinks outside the box, enjoys testing and trying new approaches to validate hypotheses

• Able to derive actionable insights from results

Technical requirements

• In-depth knowledge of the Google & Bing Ads platforms and experience with YouTube advertising

• Complete the necessary specialist qualification, e.g. Google Ads, Google Analytics, Google Tag Manager and all relevant search qualifications

• Knowledge of all social media platforms

• Understanding of data management e.g audience segmentation & targeting recommendations

• E-mail marketing experience – using HubSpot, preferably

What you can expect from us

• We’re a distributed company so you can work from anywhere in South Africa, supported by a suitable environment and communications infrastructure. Most of the rest of our brand team is located at various locations near London, UK, where we also have a shared office space, but we have developed excellent processes for working from anywhere.

• A great working environment with highly talented teams in 5 countries.

• 12 extra days’ paid leave per year under our CSR initiative. Arrange time off with your manager in addition to your annual leave to volunteer for a charity of your choice!