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We’re looking for an enthusiastic and energetic Digital Marketing Specialist to join our
high-performing team to assist in the planning, execution and optimisation of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the various channels can become strong assets in our goal to secure continued strong growth in revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns, with a strong focus on e-mail marketing.
You’ll collaborate with a brilliant and dedicated team of marketing specialists, product designers, copywriting and communication specialists, and stakeholders across the organisation. A can-do attitude along with genuine enthusiasm will put you right at the front of the queue.
Delivery & implementation
Plan, develop and execute impactful and targeted e-mail campaigns, both ad hoc and automated, to generate leads and drive client retention
Implement a marketing automation strategy and lead nurturing campaigns
Help to build and execute a robust e-mail strategy including the development and ongoing optimisation of automated customer journey programmes and data-driven communications
Provide creative ideas for content marketing
Assist with creative content writing
Create and manage a process for testing e-mail campaigns, analysing results and reporting back to the Head of Marketing
Build and optimise advertising campaigns on multiple digital marketing platforms including CPC and social networks to drive website traffic, and ensure that all biddable channels are delivering against their KPIs
Work closely with the Head of Marketing to develop a longer-term strategy across e-mail and paid channels
Maintain partnerships with media agencies and vendors and assist with event planning
Analyse & report
Complete daily performance checks to ensure campaigns are running effectively and
Show initiative in identifying areas for improvement in our various accounts by presenting findings and ideas for growth to the Head of Marketing
Optimise performance and implement paid campaign best practices
Keep up to date with trends, tools and thought leadership in paid search, paid social and other paid channels
3 years’ experience executing digital marketing campaigns for B2B clients
Analytically minded with the ability to interpret data and identify trends
Eager to improve knowledge and skills through continuous training
A commitment to high-quality output and service, with impeccable attention to detail
Proficiency creating campaigns on social media platforms such as Facebook Business Managers and Google Ads
Experience working on nurture campaigns
Innovative, thinks outside the box, enjoys testing and trying new approaches to validate hypotheses
Able to derive actionable insights from results
In-depth knowledge of the Google & Bing Ads platforms and experience with YouTube advertising
Complete the necessary specialist qualification, e.g. Google Ads, Google Analytics, Google Tag Manager and all relevant search qualifications
Knowledge of all social media platforms
Understanding of data management e.g audience segmentation & targeting recommendations
E-mail marketing experience – using HubSpot, preferably
What you can expect from us
We’re a distributed company so you can work from anywhere in South Africa, supported by a suitable environment and communications infrastructure. Most of the rest of our brand team is located at various locations near London, UK, where we also have a shared office space, but we have developed excellent processes for working from anywhere.
A great working environment with highly talented teams in 5 countries.
12 extra days’ paid leave per year under our CSR initiative. Arrange time off with your manager in addition to your annual leave to volunteer for a charity of your choice!
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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