Digital Marketing Specialist at In2food

About the job

• Crucial Competencies:
  • Proven experience in digital marketing
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords, targeted ads, e-mail campaigns and SEO
  • Experience with web analytics tools (e.g. Google Analytics)
  • Skills and experience in creative content writing
  • Excellent communication and interpersonal skills
  • Creativity and original ideas
  • Multi-lingual: Fluent in English, Afrikaans and Xhosa/ Shona/ Zulu

Qualifications and experience:

• A relevant tertiary qualification
• 2-3 years relevant experience

Responsibilities:

• Assist in formulating strategies to build engaging digital marketing platforms: Websites, social media platforms, email marketing.
• Plan, execute, monitor, and optimise the company activity and presence on social media platforms and websites for various brands: in2food, Field & Flavour, Smul, Hoppity Poppity.
• Effective engagement with followers on the various platforms according to the brand guidelines.
• Use targeted online adverts through Google AdWords, Facebook, Instagram etc. to increase company and brand awareness.
• Be actively involved in SEO efforts.
• Provide creative ideas for content creation.
• Collaborate with internal colleagues to obtain information to compile content
• Collaborate with photographers and design agencies to generate new content as needed
• Manage influencers and send them products and marketing material as required
• Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Facebook Analytics etc.) and compile report monthly
• Prepare online newsletters and promotional emails and organise their distribution through various channels and loading onto website
• Acquire insight in online marketing trends and keep strategies up to date