Digital Marketing Specialist at MHA Management Holdings

Duties of the Digital Marketing Specialist

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO, PPC and SEM.
• Assist in overseeing the social media strategy for the company alongside other marketing department team members.
• Assisting online brand and product campaigns to raise brand awareness.
• Assisting with any redesign of the company websites.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data derived from digital channels.
• Review new technologies and keep the company at the forefront of developments in digital marketing.​
• Management of paid social media campaigns.
• Management and set up of Adwords campaigns.

Requirements of the role

• Bachelor degree in Marketing.
• Minimum 3 years experience as a digital marketer.
• Strong understanding and experience in Facebook and social media paid advertising.
• Experience managing PPC and SEO programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in SEO, PPC, email marketing, and all social media platforms.
• Previous experience in a similar digital marketing role.

Beneficial skills for the role

•  Work experience in the financial industry, particularly long-term insurance.
•  Strong understanding of trade union and the South African socio-political environment.