Dye & Durham Limited provides premiere practice management solutions empowering legal professionals every day, delivers vital data insights to support critical corporate transactions and enables the essential payments infrastructure trusted by government and financial institutions. The company has operations in Canada, the United Kingdom, Ireland, Australia ...
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Digital Marketing Specialist - Performance & Paid Media
The Performance & Paid Media Specialist will be responsible for planning, executing, and optimising global paid marketing campaigns. This includes search, display, remarketing, and paid social initiatives. The role will focus on driving qualified leads, improving conversion rates, and maximising ROI, working closely with analytics, content, and product marketing to refine targeting and messaging.
Key Responsibilities
Paid Campaign Management:
Develop, launch, and manage PPC campaigns on platforms such as Google Ads, LinkedIn, and relevant industry-specific networks.
Conduct keyword research, audience segmentation, and ad copy testing to improve campaign performance and relevance.
Conversion Rate Optimisation:
Collaborate with the content and design teams to develop high-converting landing pages.
Perform A/B tests on ad creatives, landing pages, and CTAs to continuously improve conversion metrics.
Budget & Bid Management:
Monitor and adjust bids, budgets, and campaign structures to achieve optimal cost-per-lead and customer acquisition costs.
Ensure compliance with allocated budgets and provide regular spend forecasts.
Performance Monitoring & Reporting:
Track key performance indicators, including CTR, CPC, CPA, and ROAS, and report results to the Director, Digital Marketing.
Analyse campaign data to identify trends and actionable opportunities for improvement.
Cross-Functional Collaboration:
Work with the Digital Marketing Analyst to leverage insights and refine targeting and messaging.
Liaise with sales, product marketing, and global teams to ensure campaigns align with pipeline objectives and product initiatives.
Skills, Knowledge & Expertise
Bachelor’s degree in Marketing, Business, or a related field.
4+ years’ experience managing performance marketing campaigns in a B2B or SaaS environment.
Expertise with Google Ads, LinkedIn Campaign Manager, and retargeting platforms.
Proven track record in optimising paid campaigns for conversion and ROI.
Strong analytical skills and familiarity with analytics tools and A/B testing methodologies.
Excellent communication, organisational, and project management skills.
Ability to adapt to global market nuances and changing industry conditions.
Some flexibility in work hours may be required to align with global team members.
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