Digital Marketing Specialist (Search) (Cape Town) at WebFX

Who We're Looking For

• Desired Education
• Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major
• 18 Months + Experience in at least two of the following: We will train you on anything you don't know :)
• General knowledge of SEO/Technical SEO/Local SEO
• General knowledge of Google Ads
• Knowledge and experience with social media ad management
• General knowledge of Google Analytics
• General Knowledge in CRO
• Qualities
• Excellent customer service skills
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail

What You'll Do

• Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success
• Optimize client websites for search engines (on-page SEO)
• Perform keyword research for both SEO and PPC campaigns
• Analyze competitors’ websites and online marketing initiatives
• Create and manage paid search ad campaigns
• Manage significant paid search budgets on top tier search engines (Google & Bing)
• Prepare monthly SEO campaign reports
• Optimize web content for keywords related to customer products and services
• Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)
• Analyze and Correct technical issues on the backend of websites
• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)