Digital Media Planner at Publicis Groupe

Overview

• A Digital Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.  
• This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders, Digital Planners are expected to direct, inspire, and add value at every turn.
• A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.  
• Some working outside the standard working hours may be necessary.  

The Job Purpose:

• To demonstrate real passion, care and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media flow plans, media opportunity evaluations and reports.
• Ensure collaboration and alignment with other external agency partners.
• Work closely with both the digital strategist and the internal digital ad ops team (or Campaign Managers).
• Work with the digital strategist to ensure complete understanding of the digital strategy and accurate translation thereof into a digital media flow-plan
• Once the digital flow-plan is approved, work closely with the Ad Ops Team (campaign Managers) to clearly and accurately brief in the campaign
• Work closely with the Ad Operations team to ensure accurate and optimized campaign execution, delivery, and reporting.
• In addition, work closely with the Digital reporting manager and the Digital Strategist to collate the monthly campaign reports
• Work closely with the Ad Ops team to ensure accurate billing packs are delivered each month to the media buying team + ensure that any AP (accounts payable) invoice queries are cleared each month
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.  
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Work collaboratively with the team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media
• Work on any monthly digital reporting that is required for Global teams on your accounts

Responsibilities

• You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key client briefings, status meetings, integration meetings with agency partners  
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
• Work collaboratively within the Digital Advertising Operations and Media Buying Team.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.  
• Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports
• Ensure the planning platform is kept up to date and digital integrations are added and maintained.      
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.

Qualifications

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

Experience:

• At least 5-7 years of digital media planning experience

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills

Soft Skills:

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage