IQbusiness is the largest independent management consulting firm in South Africa. Since 1998, we have helped our clients solve their problems by providing innovative, fast and cost-effective solutions. Our methods and frameworks, drawn from our 20 years of international and local experience, allow us to deliver client value early and continuously
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Digital Paid Media Specialist – Johannesburg (Hybrid)
Are you passionate about paid digital media and ready to take your skills to the next level?
We’re looking for a Digital Paid Media Specialist with 2–3 years of experience who thrives in an entrepreneurial, fast-paced environment. This hybrid role (based in Johannesburg) offers exciting career growth, cross-disciplinary exposure, and the opportunity to work on impactful campaigns across leading platforms.
Main Responsibilities:
Manage and optimise paid media campaigns across platforms including Google Ads, Meta, TikTok, X (Twitter), and LinkedIn.
Monitor and adjust budgets, bidding strategies, and targeting to maximise ROI.
Analyse campaign performance using GA4 and platform analytics to extract insights and make recommendations.
Compile and present detailed performance reports to clients weekly/monthly.
Set up and implement tracking tags and pixels.
Build strong relationships with clients and attend status meetings.
Support publisher negotiations, media schedule creation, and admin tasks.
Stay ahead of industry trends, and digital media innovations.
Minimum Requirements:
2–3 years of hands-on digital media experience.
Matric with higher-grade Mathematics (please include results in your CV).
Proficient in Excel and PowerPoint.
Strong knowledge of Google Ads (Search & Display), Google Analytics (GA4), and DV360 or similar programmatic platforms.
Understanding of paid media strategies across multiple digital channels (including Google, Meta, TikTok, X, and LinkedIn).
Self-motivated, detail-oriented, and passionate about digital marketing.
Preferred:
Relevant university degree.
Experience in negotiation, media buying, and client presentations.
Analytical thinker with strong problem-solving skills.
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