Digital Sales Strategist - CPT at Media24 (Pty) Ltd

Main purpose of the role

Analyse technology, revenue, economic, digital, advertising and media landscape trends to identify revenue growth opportunities for the Media24 News portfolio.  The Digital Sales Strategist is responsible for using these trends to build and optimize innovative and strategic campaigns for clients using Media24’s digital products and other opportunities within the Media24 portfolio.

This position will be based in Capetown and is an in office position.

Key responsibilities:

• Provide strategic direction and leadership for Adspace24’s digital revenue objectives and advertising implementation team;
• Lead innovation for the rest of the team, enabling constant improvement in performance and hence enabling continuous achievement of sales targets as well as the business’s overall targets.
• Analyse data sets from existent campaigns to influence strategies for upcoming campaigns in addition to considering performance metrics and behavioral targeting, which guarantees continual improvement in the advertising operations department, in turn leading to the achievement of sales objectives and the achievement of the business’s overall targets
• Continuous analysis of M24 News portfolio and developing of strategic interventions where required;
• Research and analyse trends and market/business/industry intelligence in order to identify opportunities for revenue growth;
• Analyse major-client financial results to inform client-centric sales strategies;
• Work closely with media strategists and sales managers to identify solutions for clients;
• Management of post-sale implementation function in order to ensure campaign / client KPI’s are met;
• Utilise the information gained from business units to identify potential opportunities to cross-sell and up-sell to existing and new clients;
• Build effective relationships and networks internally and externally;
• Work directly and collaboratively with development, commercial, editorial, operations, marketing, creative teams (internal and external) and customers in an effort to inform and implement product and advertising operational improvements that create commercial value for Media24 News portfolio;
• If appropriate, attend client presentations to present innovative and strategic solutions or post-campaign feedback.

Skills and competencies

• A team-player that is comfortable in dealing with high levels of complexity
• Excellent understanding of technology and digital media industry
• Significant knowledge of digital advertising (paid, search, social) trends and its application to digital strategy on a client-specific basis
• Excellent knowledge of ad-serving technology and analytics / tracking products (DMP’s, DFP etc.)
• Current knowledge of business and financial news
• Excellent analytical skills and ability to translate analysis into strategy
• Excellent written and verbal communication skills
• Ability to operate and interact effectively at all levels
• Conceptual thinking that is grounded in client needs, trends and innovation in the digital landscape
• Creativity
• Innovation
• Results driven
• Highly collaborative and able to work with multi-functional teams
• Business and commercial acumen

Qualification

• University degree or postgraduate qualification in the relevant field. Eg. Marketing, Communications Business or equivalent years in related field
• B.Com Marketing

Experience

• Minimum of 5 years experience in digital media advertising at a Media Owner or client service at digital agency (at mid-senior level)
• Experience in digital advertising sales at senior level

Knowledge

• Thorough knowledge of Digital Media Landscape.
• Knowledge of Digital Measurement, Ad-Serving, Tracking tools and interpretation of results.
• Existing client relationships.
• Existing relationships with internal stakeholders