Digital Trade Engagement Specialist at Philip Morris International

Job Summary 

As Digital Trade Engagement Executive, you have the great opportunity to work with a highly motivated team on transforming the way, we engage and do business with our trade partners. Reporting to the Capability Enablement Manager, you will mainly be looking after our Trade and Field Sales Force Tools, as well as OPEN Mobile, our Salesforce based, digital trade engagement solution. As a custodian and community manager of the OPEN Mobile platform, iSMS, FPT, and others, you will be responsible for executing user-facing activities, improvements, and system support or managing 3rd parties where applicable.

You ensure the digital Trade and Field Sales Force engagement strategy is achieved by identifying capability gaps and opportunities in digitalizing and optimizing processes and implementing necessary capabilities. You will assist in analyzing capability requirements, specifications, facilitate testing and deployment of digital solutions and measure the impact thereof. -

Your primary focus should be:

• Drive the Optimization of the OPEN Mobile Platform (B2B)
• Drive the Optimization of the current FSF tool iSMS and assist in identifying and implementing a digital trade solution
• Ensure adequate and continuous training, adoption and rapid acceleration of new digital trade tools by the stakeholders
• Maintain the various platforms and databases, set up sales cycles and provide every-day support and issue resolution

Key Accountabilites
Trade Engagement:

• UX/UI and Capabilities
• Implement, optimise, and strengthen B2B digital capabilities both internally and with strategic partners; serve as a liaison between IT and business collaborators to support project deliverables via digital engagement platform
• Assist in identifying customer problems and investigate potential digital solutions to solve the problem
• Work with the Digital Trade Engagement team to continuously optimize the UX and UI of the OPEN Mobile platform including the optimization of the retailer journey on SF Marketing Cloud in order to increase retailer engagement
• Align with global and regional collaborators and support teams to ensure that the execution and local adaptation of digital capabilities are well optimised, including but not limited to presenting use cases, prioritising and planning activities, handling resources, and managing analysis, reporting, and recommendations
• Measure impact of implementations and report back to the business

Maintenance and Support

• Lead platform operations, including auditing, updating, and cleaning up the member base
• Support stakeholders resolving technical issues on a day-to-day basis
• Collaborate with IT team for second and third-line support

Reporting

• With the assistance of the Manager, ensure alignment with internal Key Stakeholders and manage deliverables, deadlines, performance analysis and reporting of activities, and KPI tracking
• Consistently analyze the performance of Digital Trade systems and activities' and provide expert technical support to partners (Internal and External).
• Ensure regular reports on initiatives are compiled, analyzed and distributed to relevant stakeholders
• Assist in automating and maintaining reporting on PowerBI dashboards
• Ensure the availability of all relevant data from various data sources in a single view in order for the FSF to make informed decisions within their territories.

Adoption of Digital Solutions within the Organization

• Ensure regular updates on all optimizations and implementations to key stakeholders and the business
• Build and deliver trainings, in consultation with internal stakeholders, to continuously keep the FSF and other key stakeholders up-to-date with the evolving internal digital landscape
• Ensure change management and hypercare period after new implementations

Validate data integrity between iSMS, OPEN Mobile/Salesforce and PMSA Sales Force CRM to identify opportunities for continued business improvement

• Use iSMS data to identify opportunities for expansion and targeting in OPEN Mobile
• Engage with CRM and Digital Teams to understand opportunities for OPEN Mobile
• Ensure data flows efficiently between the programs, identifying bottlenecks and issues for rectification by the IT Team

Field Sales Force Tools:

• Database management
• Maintain iSMS and Talos database
• Action store, territory, user- and product changes
• Ensure iSMS and FPT databases correspond
• Cycle and Call Card preparation
• Prepare Cycles in iSMS and Windows in FPT in order for FSF to route
• Prepare Call Cards based on business needs per cycle

Support

• Assist users with technical issues
• Assist new users with routing

Reporting

• Draw, compile and distribute weekly and cycle-related reports
• Assist in automating and maintaining reporting via PowerBI and ensure all stakeholders have the necessary access

Who we are looking for:

• Bachelor's degrees and digital certifications, courses, and qualifications will be considered
• Minimum 3+ years of experience working with digital systems or in a trade-facing retail environment is essential
• Proficiency in Salesforce.com Certified Developer with Lightning experience or similar is an advantage
• Experience with CSS development and HTML coding is an advantage
• Java is a plus
• Proficient navigation of digital tools and systems

Other required proficiencies:

• Solid knowledge of data analysis and reporting techniques
• Self-motivated and capable of working both independently and as part of a team in a fast-paced environment
• Ability to quickly learn and upskill to become a subject matter authority in emerging capabilities
• A strong sense of teamwork