Direct Marketing Specialist at Pepkor Speciality

Job Description

Pepkor Speciality has an exciting and new opportunity for a Direct Marketing Specialist.

This position will analyze and identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings.

Qualifications

• Minimum of 2  years working experience in Direct Marketing with experience in driving Digital Marketing campaigns via SMS and email channels.
• A 3-year Marketing or related commercial diploma or degree which includes Direct Marketing.
• Knowledge, Skills and Experience
• Experience with Enterprise Campaign Management software e.g. Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing, IBM Marketing Solution 
• Working knowledge of Digital Marketing initiatives
• Strong organizational skills and ability to manage time and multiple priorities with a variety of internal and external stakeholders
• Attention to detail and accuracy is critical
• Analytical thinking demonstrates strong problem-solving abilities
• Strong numerical ability
• Work well under pressurised environment
• Excellent communication skills, ability to develop and maintain lasting relationships internally and externally  

Key Responsibilities

• Execute the campaigns as per the campaign calendar, as agreed upon for each brand
• Implement the agreed upon campaigns within required timelines , budget and  as approved by Brand 
• Maintain and test a segmentation of the customer subsets within each brand
• Extract and prepare data for the set of established campaigns and share reports as required