E Commerce Copywriter - 4 Month Maternity Cover at Cape Union Mart

Job Description

• Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product and marketing-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis, via numerous digital platforms as well as in-store.
• This is a maternity cover for four months. 

Key Duties

• Create ‘best in class’ product copy across multiple product categories
• Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
• Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
• Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
• Perform regular QA & website audits to ensure website content is of the highest standard
• Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
• Carry our regular competitor analysis & research in order to align with industry best practice
• Respond to issues or queries from customers and internal or external teams as needed
• Gain a thorough understanding of our business, competitors and customers
• Articulate and share insights, learnings and best practice with all relevant stakeholders
• Bring forward recommendations & processes to enhance speed & scale of content development and rollout
• Write and/or proofread articles, blogs and digital content before publication (eg. mailers, social & paid media)
• Brainstorming & collaborate with the team for new ideas and strategies

Job Requirements

Knowledge, Experience & Qualifications

• At least 2 years’ experience in a similar position
• Matric and related tertiary education in digital/ eCommerce
• High-level understanding of web design and web analysis
• Understanding of SEO and eCommerce copywriting best practices
• Experience with eCommerce platforms & Google Analytics
• Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
• Proficiency in Microsoft Office Suite (specifically MS Excel)
• Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

• Goal oriented and self-motivated – must be able to work independently with minimal supervision
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
• Ability to work cross-functionally and with a wide range of individuals with different skill sets
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills
• Decisive, structured and organised, with a keen eye for detail
• Fast learner with a strong aptitude for systems
• Passionate about online, digital, eCommerce, websites and UX