e-Commerce Store Manager at The Estée Lauder Companies Inc.

Job Description

Mission

• Drives the online sales for relevant Brand or Brand Grouping in coordination with Brand(s)’ teams
• Develops and executes the brand.com strategy, in coordination with the Brand Manager, to deliver the net sales objectives for brand.com
• Coordinates all performance media activations and CRM online activations to drive qualified traffic and retain customers on the brand.com platform

Key Responsibilities

Develops Online Strategy

• Supports brand.com go-to-market strategy for the brand, in close relationship with the brand manager and the regional and affiliate leadership teams,
• Conceptualizes and builds strategies with off-line promotion/activities to drive online traffic, in coordination with DCM and brand(s)
• Defines A&P needs and activations (including always on) to drive brand.com sales
• In strong relation with the brand and media team, collaborates on media agency briefing for holistic view, and lead online always on strategy
• Is responsible for CRM campaign execution in collaboration with brands and CRM
• Stays abreast of Market as well as Regional competitive activity and trends and investigate new e-commerce opportunities

Runs e-commerce activities

• Plans, coordinates and ensures the update and refresh of brand sites
• Owns the quality assurance (QA) of the the brand.com site, in particular purchase experience
• Plans and coordinates all brand.com consumer marketing activities, in partnership and alignment with the brand
• Tracks Online campaigns performance, including CRM & paid digital media programs, to maximize site traffic / sales and ROI
• In collaboration with the supply chain team and the brand product manager, leads the forecasting, demand planning, online customer service aspects of the Affiliate’s brands sites and e-commerce boutiques. Proactively reports strategic and tactical changes to the DP team, and is responsible to quantify demand for the high traffic shopping moments

Performs online analysis

• Monitors and analyzes brand site activities, reports feedback and highlight opportunities for optimization
• Follows up on performances and adjusts online strategy accordingly based on local objectives (traffic/reach, conversion, business, consumer journeys, engagement per brand)
• Based on insights, highlights opportunities for optimization and improvement in terms of efficiency and effectiveness

Qualifications

• 3+ years’ experience in consultancy or project management + local experience required in Beauty Industry, Ecommerce and/or retail strategy experience