E-Commerce at The Coca-Cola Company

Function Related Activities/Key Responsibilities

• Lead, design and implement integrated short and mid-term strategies for Digital Customers/ Food aggregators in the Operating Unit to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, Net Sales Revenue- and Margin growth with these Customers by bringing in the “voice of the customer” into our The Coca Cola Company program design early and thus maximize relevance and execution at the Point of Purchase.
• Key Objective is to accelerate our basket- and purchase incidence with customers in these channels and accelerate sustainable topline Net Sales Revenue - and Margin growth
• Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with @Point of Sales lead, country operations and bottler(s).
• Partner with Operating Unit category leads to align - occasion-centric – on key categories & activation to deploy with digital customers/ platforms / food aggregators and enable integrated through the line approaches while including experiential marketing
• Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation
• Eventually also manage international accounts
   

Education Requirements

• Bachelor’s Degree.

Related Work Experience

• 10+ years of leadership experience in customer, commercial, operational marketing.
• Strong planning and collaboration skills
• Strong customer understanding from an execution perspective
• Ability to think from planning to execution and solid system commercial and brand management
• Desirable to have candidates with Bottler experience

Functional Skills

• System Planning
• Channel -/ Shoppers Marketing
• Customer Management
• RGM incl Segmentation & Occasion, Brand, Package, Price and Channel
• System and Customer Economics