eCommerce Analytics & CRO Specialist at iStore

Job Description

• At iStore, we don’t just sell technology — we create seamless digital experiences that convert. We’re looking for a data-driven, commercially minded eCommerce Analytics & CRO Specialist to turn insight into action and help optimise every step of the customer journey across our web and app platforms.
• If you’re someone who can spot friction before others see it, translate data into clear opportunity, and influence real commercial outcomes — this role is for you.

What you’ll be doing

Own the data that drives performance

• Take full ownership of GA4 across iStore’s eCommerce environments, ensuring accurate tracking across web and app
• Build and maintain real-time dashboards that give clear visibility into performance across traffic, engagement, conversion, and revenue
• Deliver weekly and monthly reports with clear, commercially relevant insights — not just data

Understand how customers actually behave

• Lead on-site behaviour analysis using tools like Hotjar (or equivalent), reviewing session recordings, heatmaps, and user journeys
• Identify friction points across key journeys — from homepage through to checkout
• Conduct detailed funnel analysis to understand where and why customers drop off

Turn insight into optimisation

• Translate data into actionable recommendations that directly inform UX/UI improvements and CRO testing
• Partner with the Conversion Lead to develop structured, insight-led test briefs
• Support A/B testing processes, including post-test analysis and reporting on results and statistical significance

Track and improve conversion performance

• Monitor conversion rates across all markets and platforms, identifying risks and opportunities early
• Provide full-funnel visibility to highlight where revenue is being won or lost
• Support campaign and promotional analysis to measure true conversion impact

Build a culture of continuous improvement

• Maintain a structured insight and testing library to inform ongoing optimisation
• Ensure data integrity and proactively flag tracking or reporting issues

What you’ll need

Qualifications

• Degree or diploma in Marketing, Business, Information Systems, Statistics, or related field
• GA4 certification (highly advantageous)
• Additional certifications in analytics or behaviour tools (Hotjar, Microsoft Clarity, etc.) are a plus

Experience

• 2–4 years in digital analytics, CRO, or eCommerce insights
• Strong hands-on experience with GA4 (event tracking, funnels, custom reporting)
• Experience with heatmapping/session recording tools (Hotjar, Crazy Egg, or similar)
• Exposure to A/B testing and CRO methodologies
• Experience building dashboards (Looker Studio, Power BI, or similar)
• Familiarity with eCommerce platforms like Shopify or Magento is advantageous

What sets you apart

• You think commercially — not just analytically
• You’re detail-obsessed and care deeply about data accuracy
• You can turn complex data into simple, clear stories that drive action
• You’re naturally curious about customer behaviour and what drives conversion
• You’re proactive, self-managed, and comfortable working across teams
• You bring structure, clarity, and momentum to everything you do

Closing Date 31 May 2026