Ecommerce Copywriter - Head Office at Cape Union Mart

Description

• Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Key Duties

• Create ‘best in class’ product copy across multiple product categories, considering customer experience as well as SEO
• Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
• Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
• Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
• Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
• Perform regular QA & website audits to ensure website content is of the highest standard
• Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
• Carry out regular competitor analysis & research in order to align with industry best practice
• Respond to issues or queries from customers and internal or external teams as needed
• Gain a thorough understanding of our business, competitors and customers
• Articulate and share insights, learnings and best practice with all relevant stakeholders
• Bring forward recommendations & processes to enhance speed & scale of content development and rollout
• Brainstorming & collaborate with the team for new ideas and strategies

Requirements

•  Experience in a similar position
•  Matric and related tertiary education in digital/ eCommerce
•  Understanding of SEO and eCommerce copywriting best practices
•  Experience with eCommerce platforms & Google Analytics
•  Proficiency in Microsoft Office Suite (specifically MS Excel)
•  Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

•  Goal oriented and self-motivated – must be able to work independently with minimal supervision
•  Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
•  Ability to work cross-functionally and with a wide range of individuals with different skill sets
•  Strong organizational, interpersonal, and communication skills (written and verbal)
•  Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
•  ‘Can do’ positive attitude – eager to grow, learn and develop your skills
•  Decisive, structured and organised, with a keen eye for detail
•  Fast learner with a strong aptitude for systems
•  Passionate about online, digital, eCommerce, websites and UX