eCommerce Shelf & Media Content Manager at GlaxoSmithKline (GSK)

Job Purpose

As an eCommerce Shelf and Media Content Manager, you will work primarily with the brand owners in the marketing teams in the local markets and the MEA BU team, with additional interfaces with the e-Key Account Managers (eKAMs) in the respective markets on media opportunities. As this role is based in the BU Digital Team, it will work very closely with the Branded Content manager as well as the other BU Marketing functions such as Media, Analytics & Strategic Portfolio Management.

Essential Job Responsibilities:

• Develop & drive the eCommerce channel content strategy & planning with local, regional & global teams representing MEA across key customers and accelerator projects.
• Develop and co-create the eCommerce category growth story across local customers & markets in collaboration with market ComEx leads.
• Deliver business planning inputs for local brand teams and regional category marketing teams to develop brand & category growth strategies.
• Drive the co-creation of regional & local best practices for content on listings and eCommerce Media.
• Complete oversight and ownership of the Digital Shelf Management tool across the MEA markets (wherever implemented). The role will also be responsible for transitioning and setting up the tool in partnership with external partners and local market support in additional markets as scope increases.
• Mine the digital shelf management tool for opportunities to regularly improve FCP adoption by market & brand, improve content on SKU listings, and create a task-list for local markets to produce the necessary content to implement these opportunities.
• Partner with Global and MEA function-leads to develop solutions that improve measurement and attribution including a focus on calculating Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
• Develop A/B testing opportunities for eMix & listing content optimization, adopting heat-map analysis for user experience on-shelf, and activating the Google Manufacturer Centre setup across MEA markets

Why you?

Basic Qualifications:

• 4-6 years of relevant experience working in a similar role preferably with an eCommerce Retailer or a global FMCG brand in the MEA region
• Experience in content production & development through 3rd party agency partners
• Experience of working in a matrix structure
• Must have in-region experience in Turkey, South Africa, UAE and/or KSA to develop solutions that will enable for a multi-market response

Preferred Qualifications:

• Strong oral and written communication skills and ability to influence peers/upwards
• Clear capability in being able to distil digital commerce understanding into simple growth driving insights