Email Marketer at PriceCheck

PriceCheck is looking for an Email Marketer to support the Chief Marketing Officer in the strategic planning, implementation & maintenance of all email marketing and CRM content. PriceCheck is Africa’s largest product discovery and comparison service showcasing an extensive range of products from South Africa’s favourite and most trusted stores. PriceCheck is the only place where consumers can see all the best deals aggregated in one place. It enables consumers to easily compare products and prices and to make educated buying decisions. 

Education and Experience:

• Grade 12 (Senior Certificate)
• Relevant tertiary education 
• Minimum of 3+ years in an email marketing role
• Experience within an e-commerce environment preferable

Essential skills, behaviour and knowledge required:

• An understanding of digital marketing and a holistic approach in consumer engagement
• Excellent written communication and copywriting skills
• Previous experience with enterprise level email automation tools (Mailchimp, Sendy, Active Campaign etc.)
• Knowledge of current email best practices & understanding of responsive email development
• HTML & CSS 
• Strong analytical and numerical ability, with a passion for using data to inform decision making
• Deadline driven
• Previous experience with Google Analytics
• Ability to work under pressure and tight time constraints
• Ability to think strategically and commercially
• Attention to detail and brand consistency

Key Performance Areas and Responsibilities:

Strategy

• Together with the broader marketing team, you will be responsible for proactively researching and evaluating existing email solutions to assist with the development of the Email Marketing Strategy.

Customer acquisition and retention

• Assist with new partnerships and campaigns to drive brand awareness and generate new leads
• Assist in the monitoring of email database size and interactions - list size, open rates, clicks, conversions etc.
• Responsible for selecting and assistance in segmenting email audiences to achieve optimal results
• Soft marketing efforts to improve brand positioning, brand awareness and retain the various customer segments
• Management and animation of the customer life cycle trough automation

Planning and co-ordination of email marketing:

• Manage the email marketing calendar in collaboration with broader marketing and sales team
• Accurate and timeous briefing, design, coding and deployment of emails
• Project management and cross-department collaboration
• Quality control

Design and coding:

• Responsible for conceptualising, coding and execution of email campaigns
• Strong understanding of HTML & CSS (particularly for coding emails)
• Proven knowledge of building responsive emails with deep understanding of media queries 
• Ability to write engaging copy to engage and promote brand recognition
• Knowledge of design principles particularly within e-commerce
• Perform campaign-specific testing to validate functional and rendering performance of email campaigns

 Tracking:

• Knowledge and experience in implementing UTM’s for tracking email campaigns
• Monitor the campaign post-deployment to validate completion and communicate accordingly
• Advise on strategies and ways to improve tracking in order to gain better insights with regards to every aspect of the email campaign

Analytics & Reporting:

• Knowledge and experience in Google Analytics
• Understand objectives and assist in determining the relevant KPI's and methods for measuring these objectives
• Weekly analyse and report on the performance of all email activity, identifying insights and recommendations for continued improvement