Email Marketing Specialist at Impact

What you will be doing:

• Code HTML/deploy emails.
• Keeping our emails in our user’s inboxes.
• Managing email delivery reports and alerts, including bounce logs.
• Troubleshooting and collaborating to find solutions to deliverability issues as they arise.
• Develop and code the list segmentation for all direct and interactive marketing campaigns.
• A/B test to continually optimize and hone communications and establish best practices. What worked in the past may not be the best in the future — attention to detail, observation, and discovery will be key in this role. 
• Ensure marketing messages are conveyed clearly and delivered properly to prospects.
• Continually track email performance; conduct monthly, quarterly, and annual analysis (looking for insights, traffic, sources, etc); Identify top-performing emails and analyze why they perform well. 
• Ensure marketing messages are conveyed clearly and delivered properly to prospects.
• Send out monthly email summary reports detailing insights and action items. 
• Manage and monitor synced email data. 

Does this sound like you?

• 2-4+ years proven work experience as an email deliverability specialist in a B2B environment. 
• Verifiable experience with Google Suite (docs, sheets, slides, data studio) Confluence, Slack, and WordPress.
• HTML, SQL, email coding. 
• Proficiency in marketing automation technology.
• Deep understanding of Anti-Spam best practices and legislation.
• Outstanding written English skills.
• API experience is a plus.
• Proactive, professional, and detail-oriented.
• Time management and organizational expert.
• Bachelor's degree in Marketing, or relevant field.

Nice to have:

•  Affiliate & Partnerships Industry Fundamentals Certification by PXA