Events and Activations Specialist at Nedbank

Job Purpose

To support the events and marketing teams to deliver client-facing events that enable networking opportunities that result in acquisition and retention of clients while building and maintaining a strong brand as well as staff/internal events that motivate and educate staff to become brand ambassadors.

Job Responsibilities

• Support the implementation of relevant and impactful marketing and communications tactics.
• Identify and engage with all relevant stakeholders across the business to ensure robust implementation of marketing initiatives, events and activations. 
• Maintain relationships with internal and external stakeholders by ensuring understanding and supporting achievement of marketing team objectives.
• Meet event requirements by adhering to budget; delivering on targets; due dates and according to service level agreements.
• Improve performance and results by assisting with post event analysis and reconciliation enabling measurement of Return on Marketing Investment (ROMI).
• Optimise spend and get added value through research and evaluation of potential suppliers.
• Support the execution of event project plans to deliver projects by consistently ensuring work is completed to plan; progress is reviewed in line with deadlines and budgets and corrective action is taken when necessary.
• Keep stakeholders informed on project progress through regular communication and effective use of resources to deliver agreed results.
• Maintain all existing marketing and sales enablement collateral to ensure relevance and correctness of content.
• Manage the procurement, storage, stock-levels and distribution of all promotional material to enable quick turn around for events, activations and marketing support requests.
• Provide input on activities for relevant marketing reports by collecting information on status and results.
• Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers
• Create buy-in of event/activation concepts by influencing; advising and guiding internal stakeholders.

Job Responsibilities Continue

• Ensure alignment of event/activation activities by collaborating across clusters.
• Maintain market competiveness by monitoring competitor event activity.
• Ensure continued improvement and client satisfaction by evaluating post event/activation feedback.
• Conduct post event/activation analysis and reconciliation.
• Keep abreast of legislation and other industry changes that impacts on role by reading relevant newsletters; websites and attending sessions.
• Understand and embrace the Nedbank and Nedbank Insurance vision and demonstrate the values through interaction with team and stakeholders. 
• Identify training courses and career progression for self through input and feedback from management.
• Ensure all personal development plan activities are completed within specified timeframe.
• Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
• Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role.

Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Relevant Bachelors Degree, National Diploma or IMM Degree at NQF Level 6

Preferred Certifications

• Marketing Association of South Africa (MASA)
• Minimum Experience Level
• 3 or more years as a marketing assistant or marketing coordinator and three to five years in event management. 
• Technical / Professional Knowledge
• Business writing skills

Communication strategies

• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Writing of briefs and verbal articulation thereof to internal and external audiences
• Governance Risks and Controls

Behavioural Competencies

• Adaptability
• Continuous Learning
• Collaborating
• Initiating Action
• Managing Work
• Quality Orientation