Events Representative at The South African Breweries (SAB)

• The Key Purpose of this role is to execute brand led consumer experiences which lead to long term brand advocacy and simultaneously influence volume and market share growth and increased competitiveness of SAB beer and ciders. Execute regional events with the objective of driving incremental volume & market share growth, while simultaneously reinforcing brand narrative and enhancing SAB corporate reputation.

Key Roles and Responsibilities:

• Planning, executing and reporting on experiential events within the region (brand building activations) to reinforce the brand narrative, while delivering memorable consumer experiences.
• Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
• Management of SAB beer account procedures (FBIs, stock & deals)
• Gather and develop insights into Consumer behaviour and engagement with our brands
• Manage third party event suppliers and stakeholders

Key Competencies and Attributes: 

• Good interpersonal skills / builds good relationships
• Good planning and organizing skills
• Ability to work under pressure
• Good verbal and communication skills
• Good negotiation skills

Minimum Requirements:

• Minimum relevant 3 years sales/marketing qualification
• Valid Code 8 Drivers License
• Computer literate
• Social Media savvy