Executive: Brand & Comms at Telkom

Core Description

• The Executive: Brand and Communications is accountable for leading, shaping and elevating the organisation’s brand, customer perception and multi-channel marketing communications strategy. The role drives brand equity, customer affinity, and commercial value through digital-first, insight-led, personalised and scalable campaigns across owned, earned and paid channels.
• This position ensures the brand remains relevant, competitive and distinctive in the evolving digital economy, driving adoption, retention, and preference across key customer segments.

Job Responsibilities

Brand Leadership and Positioning

• Develop and evolve a compelling long-term Brand Vision aligned to business strategy, growth targets and market opportunity.
• Lead brand positioning, architecture and identity frameworks across all product lines and consumer touchpoints.
• Drive continuous brand measurement and equity tracking to inform improvement in awareness, relevance, and sentiment.
• Integrated Marketing and Communications Strategy
• Lead the development and execution of customer-centric, integrated marketing campaigns across digital, media, PR, retail and experiential channels.
• Ensure communication strategies are insight-driven, data-informed and aligned to commercial objectives and customer segment needs.
• Work with retail channel leads to ensure marketing communications drive granular market share growth across the different channels, including partnering with external channel owners to drive joint marketing campaigns.
• Oversee the annual communication brand planning and annual calendar and optimise channel mix to maximise ROI and customer impact.

Digital and Data-Driven Marketing Maturity

• Champion personalisation, marketing automation, behavioural segmentation and AI-enabled marketing capabilities.
• Grow digital channels, social ecosystems and online communities to drive engagement, conversion and loyalty.
• Implement modern media planning, including programmatic buying, performance marketing and attribution modelling.

Sponsorships, Corporate Reputation and PR

• Lead sponsorship portfolio strategy and measurement frameworks to maximise equity and commercial value.
• Manage reputation and storytelling across media, stakeholder communication and crisis response.
• Position the organisation as a trusted, responsible and customer-obsessed brand.
• Cross-Functional Leadership and Stakeholder Management
• Collaborate with HR to drive Employer Brand strategy and employee advocacy.
• Partner with product, commercial and customer teams to ensure messaging consistency across customer journeys and experience platforms.
• Manage strategic agency, influencer and media partner relationships.

Governance, Budget Optimisation and ROI

• Ensure brand governance compliance across platforms, products and markets.
• Manage marketing investment effectiveness via performance dashboards, analytics and value measurement.
• Procure and manage performance of marketing services and agency partners as per Telkom’s governance framework.
• Ensure financial discipline while maximising return on investment and customer value creation.

Core Competencies

Functional Knowledge/ Skills

• Brand Management
• Digital and Performance Marketing
• Media Strategy and Channel Optimisation
• PR, Storytelling and Reputation Management
• Sponsorship and Partnerships
• Customer-Centric Growth Leadership
• Digital and Data-Driven Marketing Capability
• Budget Management

Competencies (Behaviour)

• Strategic Planning and Execution
• Analytical and Critical Thinking
• Leadership, Coaching, and Stakeholder Influence
• Decision-Making under Pressure
• Communication and Change Leadership
• Negotiation and Conflict Resolution
• Collaboration and Relationship Building
• Professional Integrity, Accountability and Ethical

Leadership

• Resilience and Composure

Certifications

• Relevant Certification will be an advantage

Education

• NQF 7: 3 year Degree

Experience

• 8 Years relevant experience, of which at least 3 years on senior management level
• Additional Information

Certification, qualifications and experience:

• Certifications in strategic marketing CMSA, Digital Marketing, Customer Experience, AI Marketing or Media Strategy will be advantageous.
• NQF Level 7 bachelor’s degree in marketing, Communications, Digital Marketing, Brand Strategy or Business.
• Postgraduate qualification (MBA/Masters) will be preferred.
• Minimum 8 - 10 years of experience including a minimum of 5 years at senior management level in Marketing, Brand, Digital or Communications roles, preferably in telecommunications, tech or fast-paced consumer-focused industries.
• Proven experience leading digital transformation, brand repositioning or large-scale integrated campaigns.
• Demonstrated experience in brand equity measurement, analytics, insights and performance-driven brand growth.
• Experience in managing agencies, media, digital partners and sponsorship portfolios.

Special Requirements

• Accelerate digital revenue growth through effective brand and digital demand strategy.
• Build a measurable and defensible brand equity advantage.
• Strengthen customer love, retention and lifetime value.
• Future-proof the organisation through modern communications technology, AI-powered marketing and sustainable brand positioning.