Strategic Data Intern at Publicis Groupe

JOB PURPOSE

• Digitas is seeking a curious, analytical, and commercially minded Strategic Data Intern to support both the Strategy and Data teams. This role is ideal for a recent graduate or final-year student with a background in Strategic Marketing, Brand Strategy, Business Science, Economics, Consumer Insights, Data Analytics, Statistics, or a related field.
• The successful candidate will help transform data into meaningful insights that inform communication strategies, customer experience design, campaign planning, and business growth. This role offers a unique opportunity to work at the intersection of strategy, creativity, technology, and data.

Responsibilities

What you’ll do everyday

Strategic Support

• Assist in developing customer, brand, and communication strategies.
• Support market, category, competitor, and audience research.
• Help uncover consumer trends and cultural insights.
• Participate in strategic brainstorming and planning sessions.
• Assist in developing presentations, strategic frameworks, and client recommendations.

Data & Insights

• Analyze campaign, audience, customer, and performance data.
• Identify key trends, patterns, and actionable insights.
• Support reporting across digital, social, CRM, and media campaigns.
• Assist with data visualization and dashboard creation.
• Translate complex data into clear business recommendations.

Research & Analytics

• Gather quantitative and qualitative research from multiple sources.
• Monitor social, digital, and consumer behaviour trends.
• Conduct audience segmentation and customer profiling exercises.
• Support measurement frameworks and campaign effectiveness analysis.

Collaboration

• Work closely with Strategy, Creative, Media, Technology, and Client Service teams.
• Contribute insights that improve campaign performance and customer experience.
• Support the development of data-driven storytelling and strategic recommendations.

Qualifications

Degree or Diploma in:

• Strategic Marketing
• Business Science
• Marketing Management
• Economics
• Behavioural Science
• Statistics
• Data Analytics
• Mathematics
• Information Systems
• Commerce
• Or a related field

SKILLS & COMPETENCIES
Strategic Skills

• Strong critical thinking and problem-solving ability.
• Natural curiosity about consumer behaviour and brands.
• Ability to connect business challenges to strategic opportunities.
• Understanding of marketing, advertising, digital ecosystems, and customer journeys.

Data Skills

• Strong numerical and analytical skills.
• Ability to interpret and synthesize data into meaningful insights.
• Comfortable working with spreadsheets and data sets.
• Knowledge of data visualization and reporting principles.

Technical Skills (Advantageous)

• Excel or Google Sheets
• Power BI or Tableau
• Google Analytics 4 (GA4)
• Looker Studio
• SQL (basic)
• Social listening and analytics platforms
• CRM and customer data platforms

KEY BEHAVIOURAL ATTRIBUTES

• Passionate about data-driven decision making.
• Interest in brands, advertising, technology, and consumer behaviour.
• Detail-oriented with strong organizational skills.
• Comfortable presenting findings and recommendations.
• Eager to learn and grow in a fast-paced agency environment.
• Strong communication and storytelling ability.
• Collaborative team player.

WHAT YOU’LL GAIN

• Hands-on experience within one of South Africa's leading digital agencies.
• Exposure to strategic planning, consumer insight development, and data analytics.
• Mentorship from experienced strategists and data specialists.
• Experience working on renowned local and global brands.
• Practical exposure to customer experience (CX), CRM, media, and digital transformation projects.
• Development of skills in research, analytics, strategic thinking, and storytelling.

WORKING KNOWLEDGE OF

• Microsoft Word

Ideal Candidate Profile

• This role would suit a graduate who enjoys both understanding people and interpreting data. They are equally excited by consumer research, behavioural insights, brand strategy, analytics, and using data to solve business problems. They possess the curiosity of a strategist and the analytical mindset of a data professional.