Executive: Brand & Communications at Telkom

Core Description

Accountable for defining and developing the brand and integrated marketing communications plans with the aim of targeting Telkom's key segments through multiple touchpoints using ATL and BTL campaigns. Functional Areas:

• Media Planning & Strategy
• Marketing & Brand Communications
• Sponsorships & Events
• Digital Marketing
• Trade Marketing
• Public Relations

Job Responsibilities

The primary functions of the Executive: Brand & Comms are to:

• Define and reinforce Telkom’s market position through brand positioning and affinity-driving campaigns.
• Design and manage the integrated marketing communications plan across all segments, channels, and products for ATL and BTL using innovative and customer-oriented go-to-market strategies.
• Manage and drive CSB’s marketing efforts across online and offline channels.
• Align marketing communications with go-to-market trade marketing.
• Optimize media channels, media networks and available properties.
• Liaise with HR Heads to develop measures that will drive employee advocacy and position Telkom as an employer of choice.
• Provide oversight on brand framework and architecture design including developing and maintaining a comprehensive set of brand identity tools and guidelines across the Telkom group.
• Define, manage and evolve Telkom’s sponsorship strategy and portfolio to uplift brand equity.

Competencies

• Acting Strategically
• Acting as a Champion for Change
• Creating and Maintaining Networks
• Controlling Costs

Core Competencies

FUNCTIONAL KNOWLEDGE

• Marketing in the Telecommunications or fast-paced service industries; Corporate communication; Stakeholder management; Sponsorships and events

FUNCTIONAL SKILLS

• Brand Development; Media planning & execution; Supplier Management

ATTITUDES/ LEADERSHIP COMPETENCIES

• Thought Leadership: Develop strategies and create ideas and insight for the function.
• Market Leadership: Develop expertise to seize opportunities, influence acquisitions and improve market position.
• Business Leadership: Pursue strategies, goals and actions to drive implementation and achieve targets.
• People Leadership: Empower, influence and direct people to make decisions.
• Personal Leadership: Embrace change and work in a team with an alignment of self-values

Education

• NQF 7: 3 year Degree

Experience

• 8 Years relevant experience, of which at least 3 years on senior management level

Certifications

• Relevant Certification will be an advantage

Key Stakeholders

• Group Executive Committee
• CSB Executive Committee
• Board Social and Ethics Committee
• Group Communications
• Management Committee (peers across all functional areas of the business)
• Marketing Executives across Telkom Group Business Units
• External agency partners
• External Media and Broadcast Partners

Additional Information

Qualifications and Experience:

• Qualification preferably in marketing and communications.
• A post-graduate qualification would be beneficial.
• Relevant experience in a telecommunications or fast-paced environment, of which at least 3 years on senior management level.
• Demonstrable marketing experience and brand-building experience.