Field Integrated Marketing Manager at Microsoft

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience.

Responsibilities

Marketing Planning and Execution

• Drives plans and strategies for integrated marketing plans aligned to targeted business outcomes across business areas. Partners with local teams including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines. Gathers and shares back internal and external feedback about the quality of the plan.
• Delivers and optimizes marketing plan based on insights and local market knowledge. Interprets and provides recommendations for reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools and various metrics to provide recommendations to continually update and improve on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance. Lands local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.

Measurement

• Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business-planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Partners with the GDC team to create and improve tools if additional needs are uncovered.

Marketing Operations

• Drives the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging. Maintains and reviews marketing-related spending against planned estimates. Reviews any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders. Contributes to the development of strategic responses to specific market strengths, weaknesses, opportunities, threats, and/or trends.

Other

• Embody our culture and values