Fractional Chief Marketing Officer at RecruitMyMom

Job Description

• A premier cloud consultancy is seeking a strategic and agile remote Fractional CMO for 20 hours a week, to be based remote in Johannesburg. This role focuses on defining, driving, and executing an overarching marketing strategy. The position supports business growth by establishing scalable lead-generation engines and elevating brand presence across target markets. Acting as a trusted advisor to the executive team, the successful candidate ensures all marketing initiatives align directly with commercial business objectives.
• Collaborating with internal technical leadership and external partners, this role is designed for a highly data-driven professional capable of translating complex cloud capabilities into compelling, market-facing content. The environment requires a specialist who can seamlessly transition into a collaborative, high-output setting to deliver immediate strategic value and provide direct mentorship to marketing resources.

Key Responsibilities:

• Marketing Strategy & Leadership: Develop and execute a comprehensive, high-growth marketing strategy; define brand positioning, value propositions, and messaging frameworks; provide strategic oversight and mentorship to internal marketing resources or external agencies.
• Demand Generation & Growth Marketing: Design and oversee data-driven lead generation and account-based marketing (ABM) campaigns to fuel the sales pipeline; optimise the digital marketing mix across multiple channels to increase inbound lead flow.
• Brand Building & Corporate Communications: Elevate corporate brand presence through strategic content marketing, thought leadership pieces, public relations, and social media campaigns; oversee the corporate website to ensure high performance for client acquisition and employer branding; enforce consistent messaging across all corporate touchpoints.
• Events & Content Strategy: Conceptualise and drive high-impact marketing initiatives including webinars, industry events, round tables, and whitepaper launches; collaborate with internal technical leadership to translate complex capabilities into market-facing content.
• Performance Tracking & Analytics: Establish, monitor, and report on key marketing KPIs (including CAC, MQLs, pipeline contribution, and ROMI) to provide regular strategic insights to the executive committee.
• Market & Competitive Analysis: Monitor B2B technology trends, shifting buyer personas, and competitive movements within the cloud ecosystem to continuously refine marketing tactics.

Requirements

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Master’s degree or MBA is desirable.
• Proven track record as a CMO, VP of Marketing, or Head of Marketing.
• Experience within the B2B technology, cloud consulting, or SaaS sectors.
• Demonstrated success in building corporate brand awareness and scaling lead-generation engines.
• Deep understanding of the technology sector, digital transformation trends, and B2B buyer journeys.
• Strong command of digital marketing strategies, content production, PR, and event management.
• Highly data-driven with strong problem-solving capabilities and superior presentation, storytelling, and interpersonal skills.
• Proficient in modern marketing stacks (HubSpot, Salesforce, Google Analytics, and marketing automation tools).