Global Brand Strategy Lead Busco/No Spa at Sanofi

Main responsibilities

• Drive a forward-looking brand vision that anticipates consumer needs and market trends, positioning the brand for long-term success.
• Define and deploy Brand’s repeatable model of growth (RMoG)
• Lead development of global brand fundamentals in alignment with brand’s RMoG.
• Oversee the creation and activation of impactful big ideas, campaigns and content, orchestrating the global brand and science team to provide a full end to end experience plan for markets.
• Maintain consistency and coherence in brand communication across all consumer touchpoints, reinforcing brand identity and messaging.
• Lead, develop and continually optimize brand support model including A&P and media mix.
• Partner with GBGM and Zone Leads in achieving sell out, market share and net sales growth objectives.
• Build strong partnership with global creative and media agencies
• Key point of contact for non-priority zones.

About you

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience of 10 years in P&L management, brand building, marketing, or related roles, preferably in a global context.
• Role modelling our new recharged challenger mindset, being courageous, outcome obsessed, radically simplifying things as it should be and
• Strong ability to influence senior stakeholders.
• Deep understanding of different markets, consumer behavior, and marketing trends.
• Excellent strategic thinking and analytical skills.
• Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Proficiency in digital marketing and familiarity with various marketing tools and platforms.
• Ability to travel internationally as required.