Global Product Marketing Manager at NTT Ltd.

Your day at NTT DATA

• The Principal Product Marketing Specialist is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.
• The Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market.
• This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service and may at time play a key role in coaching and mentoring less experienced team members to achieve team and individual KPIs.

Key responsibilities:

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
• Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
• Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Creates client marketing/reference content such as datasheets, case studies, videos and references.
• Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
• Defines and executes local marketing strategies and programs for specific products as aligned to strategy.
• Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
• Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
• Conducts primary market research in the form of competitive, segment and client behavior.
• Conducts marketing reviews to investigate the success of marketing initiatives and programs.

To thrive in this role, you need to have:

• Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders.
• Excellent business and commercial acumen.
• Excellent interpersonal skills to drive campaigns, value propositions and marketing messages.
• Excellent coaching and mentoring skills.
• Excellent technical writing skills with a creative flair.
• Strategic thinking ability to be able to think longer term impacts of marketing programs.
• Ability to implement sustainable and practical solutions in the business.
• Ability to present information in a clear, concise manner.
• Excellent analytical ability with strong attention to detail.
• Extended specialist knowledge of product marketing methodologies and best practices.
• Extended knowledge and understanding of all relevant industry standards.
• Excellent written and verbal communications skills.
• Ability to work with and manage many projects within the required deadlines.
• Extended familiarity with product marketing tactics (e.g. integrated marketing campaigns).
• Extended knowledge of web analytics tools (Google Analytics, WebTrends).

Academic qualifications and certifications:

• Bachelor’s degree in business, marketing, communication or relevant field.

Required experience:

• Extended experience in a product marketing role preferably in the high-tech industry.
• Extended experience in launching new high-tech products and communicating benefits.
• Extended demonstrated experience managing complex projects and executing on marketing.
• Extended experience working with ICT solutions.
• Extended project Management experience.
• Extended experience in software or technology B2B product marketing.
• Extended experience launching new technology products or solutions.
• Extended experience in conducting market analysis, developing market messaging, and communicating benefits.