Group Account Director (Digital Marketing) at Accenture

Job Description

• As a Group Account Director you need to have a strong command of all things digital. You will need to be performance-driven with the ability to work with a team who pride themselves on delivering quality work for our clients. Your loyalty, accountably and desire to grow your skills are all important attributes.

Scope of service delivery:

• Strategic comprehension of Performance Marketing
• Social Media
• Digital Media
• SEO
• Data & Analytics
• CRM
• Martech – an understanding of tools and data enablement

Industry:

• Financial Services (80%)

Responsibilities (include but are not limited to):

• Lead and grow a Performance Marketing team.
• Build and manage the client team and relationships.
• Manage client expectations and service delivery by being a focal point for day-to-day interactions.
• Understand the client, strategy and agency process in order to deliver efficiently and to the highest quality
• Support your Business Unit Director in driving and meeting all financial targets
• Be a strategic partner to your clients, enabling you to guide and drive better work, better business conversations, and build business.
• Responsible for the continued administration of the accounts to ensure that there is a good relationship between client and agency.
• Liaise with clients, attend client meetings, and write client contact reports.
• Write briefs from clients into Workbook, work closely with traffic; Group Client Service (Digital Creative & Production) where necessary.
• Day-to-day running of the account and keeping reports/briefs/timings up to date and all parties informed.
• Updating Client Status docs.
• Oversight and effective management of allocated portfolio teams, including – but not limited to – Strategists and Media/SEO/Data specialists.
• A firm grasp of available digital touchpoints, with the ability to review media proposals with the media department and client/s. Previous in-platform experience is advantageous.
• Review cost estimates with Ops, and presentations to clients.
• Keep abreast of competitor activity, reviewing and sharing amongst team.
• Keep abreast with new trends in digital technology in accordance with industry best practices.
• Quality control assurance.
• Financial Management: Budget tracking and Forecasting
• Process optimization where necessary
• Ability to work with other client agency partners and take the lead where required.

Qualifications / Experience / Skills

• Relevant tertiary qualification in Marketing or Business Management
• Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.)
• Minimum 5 years working experience as a client service representative in a Digital Advertising Agency. Ideally, 2-3 years of these would be working within the FSP industry (Financial Services Provider)
• Campaign Management Experience.
• Well-versed in Digital: Media, SEO, and Analytics in particular.
• A good command of the English language (both written and verbal).
• Strong presentation skills
• Strong time management and administration skills.
• Strong numeric skills (financial and budget management experience).
• Strong multitasking skills (ability to work on multiple briefs at any given time).
• Experience with Workbook is an added benefit but not a requirement. (Training will be provided)