Group Marketing Manager at Optimi Learning

Job Description

• Optimi is looking for a high-calibre, strategic and hands-on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well-rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process-driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2B and B2C environments, ideally within the education sector.

REQUIREMENTS

• Bachelor’s degree in Marketing or related field.
• Honours or Postgraduate Degree (advantageous).
• 10 + years marketing experience across multiple marketing disciplines.
• Minimum of 5 years’ experience managing and leading marketing teams.
• Proven experience in both B2C and B2B environments.
• Experience in ATL and BTL marketing initiatives.
• Strong understanding of digital marketing, CRM systems, analytics platforms, and lead generation.
• Proven experience managing suppliers, agencies, stakeholders, and marketing budgets.
• Strong reporting, analytical, and presentation skills.
• Proficiency in Microsoft Office Suite, CRM systems, BI and reporting tools.
• Fluent in English (written and verbal communication).

DUTIES

• Lead the development and execution of integrated multi-channel marketing strategies aligned to business objectives.
• Oversee the marketing function across digital marketing, branding, content, campaigns, PR, and lead generation initiatives.
• Manage ATL and BTL campaigns across B2B and B2C market segments.
• Analyse campaign performance, market trends, customer insights, and ROI reporting.
• Develop and maintain reporting frameworks, dashboards, and KPI tracking.
• Manage websites, social media platforms, PR activities, suppliers, agencies, and promotional material.
• Collaborate with sales teams to optimise lead generation and customer engagement.
• Coordinate and manage internal and external events, expos, and activations.
• Lead, mentor, and develop the marketing team while driving operational efficiency and accountability.
• Ensure alignment between marketing activities and overall company strategic objectives.
• Identify and mitigate risks within the marketing function.
• Drive cross-functional collaboration especially with the sales team.