Group Online Marketing Manager at Nedbank

Job Purpose
Nedbank is looking for an experienced Online Marketing Manager to enhance, maintain and update our online properties ensuring content is well-structured, accessible and meets the needs of our audience. The incumbent must be able to create, optimise and update online content across the group’s owned channels. He/ She must have a deep understanding of CMS’, SEO implementation, as well as campaign measurement and reporting skills to provide the team and internal stakeholders with actionable insights. The ideal candidate will have a passion for digital innovation and how this can improve upon the Customer Experience. The Online Marketing Manager must be able to identify and report on bugs, conduct regular site audits and provide recommendations to enhance our online properties. This position reports into the Senior Group Web Manager.

Job Responsibilities

• Develop, Manage and Execute the Enterprise wide SEO and Web SOV Strategies 
• Develop and implement online marketing strategies to generate brand awareness, improve product sales, ROI and generate optimal website traffic
• Edit and publish content on all Nedbank online digital channels via a CMS
• Web development in appropriate languages HTML, CSS etc. when required
• Conceptualisation, improvement and implementation of UX journeys and UIs to optimise campaign effectiveness 
• Conduct content audits, identify gaps and redundancies within the website 
• Ensure content is aligned to SEO best practice
• Provide best practice principles and advisory services to business stakeholders 
• Write and edit copy for web when required
• Utilise analytics to track the effectiveness of all website content
• Analyse customer behaviour for site traffic, page performance and conversions 
• Implementation of tagging on relevant pages
• Optimise key online sales funnels and campaigns 
• Create weekly/monthly/quarterly reports providing insights and recommendations to improve online presence 
• Optimise loading speed and online channel capacity 
• Manage various internal and external digital sources to enhance UX and Optimised Content strategies 
• Keeping up to date with recent technological and software developments
• Monitor competitor activities to identify industry relevant practices ensure Nedbank is at the forefront
• Provide support, guidance and knowledge share amongst peers 
• Working as part of a multidisciplinary team

People Specification
Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing

Minimum Experience Level

• Degree in Marketing, Communications or related field
• At least 3 to 5 years’ experience in publishing content and maintaining websites
• Experience in writing copy for web
• Experience in HTML & CSS
• Strong knowledge of Adobe Analytics and AEM
• Strong SEO knowledge    
• High level of attention to detail
• Communication skills
• Strong organisation skills and able to adapt in a fast-paced environment
• Requirement to work additional hours when needed

Technical / Professional Knowledge

• Highly organised, with the ability to work on multiple projects at once 
• Proven experience on various CMS’
• Logical and Analytical, able to spot gaps and repetition in content
• Strong understanding of HTML, CSS etc 
• Strong attention to detail with the ability to work under tight deadlines
• An ability to work independently and within a team 
• An understanding of the production process for digital platforms

Behavioural Competencies

• Building Partnerships
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation