Head Colleague Marketing and Communication at Absa Group Limited (Absa)

Job Summary

• We’re looking for a visionary Head of Colleague Marketing & Communications—a leader who can transform every colleague into a brand ambassador and shape an exceptional internal brand experience that drives pride, engagement, and advocacy.
• In this executive role, you will architect and lead the strategy that connects our people to our purpose, amplifies authentic employee voices, and builds a culture where colleagues actively champion the organisation.
• You will partner closely with Human Capital, Brand, and Client Expansion to create a unified, inspiring colleague experience across all touchpoints

Job Description

Strategy & Engagement

• Build and deliver a bold colleague marketing strategy aligned to our purpose, EVP, and business goals.
• Design and scale employee advocacy programmes, colleague storytelling, and immersive culture experiences.
• Create governance, toolkits, and training to ensure consistent brand expression across the business.

 Authentic Advocacy & Storytelling

• Bring colleague stories to life through high-impact content and campaigns.
• Elevate the internal brand to strengthen trust, belonging, and engagement.
• Position the organisation as an employer of choice through standout talent communications.

Data‑Driven Impact

• Use analytics, sentiment insights, and engagement metrics to optimise programmes.
• Demonstrate measurable business and brand impact through performance insights.

Stakeholder Leadership

• Build strategic partnerships across Human Capital, Brand, and Business Development.
• Influence senior leaders on culture transformation and colleague engagement priorities.
• Lead a multidisciplinary team of strategists, creatives, and digital specialists.

Innovation & Digital Enablement

• Champion digital adoption, emerging MarTech tools, and AI‑enabled engagement.
• Lead digital storytelling and personalised communication across platforms.

Operational & Risk Excellence

• Establish governance frameworks ensuring brand, regulatory, and compliance alignment.
• Embed agile ways of working, optimise operational processes, and manage budgets effectively.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field (NQF 7 required).
• Postgraduate degree advantageous.
• Certifications in digital marketing, AI, or Employee Advocacy beneficial.

Experience

• 12–15 years in senior marketing, communications, or strategic brand roles in large enterprises.
• 5+ years of people leadership experience.
• Strong B2B experience—ideally in financial services, fintech, SaaS, consulting, or other high‑trust sectors.
• Proven track record delivering integrated marketing, internal brand, or ABM programmes at scale.
• Experience running large‑scale events, digital platforms, budgets, and external vendors.

Skills & Competencies

• Strategic storytelling & brand stewardship
• Colleague advocacy & engagement
• MarTech & digital fluency (e.g., Salesforce, Marketo, Tableau)
• Performance analytics & optimisation
• Stakeholder influence and executive communication
• Project & change management
• Creativity, innovation, and leadership excellence

Education

• Bachelor's Degree: Communication Studies and Language, Master's Degree: Marketing, Postgraduate Degrees and Professional Qualifications: Marketing

End Date: February 27, 2026