Web Content Specialist: Sunbet at Sun International

Job Purpose

• The Web Content Specialist will be responsible for executing and maintaining digital content across SunBet’s web platforms, ensuring accurate, compliant and high-quality website, game, and marketing content.
• The role involves updating CMS platforms (AEM, Webflow), creating HTML emailers, performing QA checks, resolving issues, and supporting marketing and product teams with timely content rollout.
• This position ensures consistent brand presentation, optimised publishing workflows, and an engaging digital experience for users.

Job Scope

• Upload new games and associated content (images, banners, metadata)
• Create and update game lobbies within AEM
• Upload, update, and publish Terms & Conditions pages
• Ensure content accuracy, consistent formatting, and compliance alignment
• Manage version control and ensure timely publishing of all updates
• Build and update pages, templates, and components using existing Webflow systems
• Ensure responsiveness, accessibility, and brand consistency across all Webflow pages
• Implement updates to marketing pages, landing pages, campaign pages, and SEO elements
• Troubleshoot Webflow-related issues and resolve layout or functionality bugs
• Manage content updates including text, images, promotional banners, and media
• Build responsive HTML emailers for marketing campaigns
• Work with designers to translate visual assets into functional HTML files
• Ensure compatibility across major email clients
• Manage file delivery, testing, and approval workflows
• Conduct QA testing for all web updates prior to publishing
• Collaborate with marketing and product teams to ensure timely content rollout
• Maintain strong documentation of all uploads, updates, and workflows
• Support reporting on web updates, performance issues, and recurring bottlenecks
• Identify optimisation opportunities across publishing efficiencies and CMS operations
• Monitor web performance basics (load speed, broken links, formatting issues)

Job Requirements

Qualifications

• Diploma in Web Design, Multimedia, Digital Media, Information Systems, or similar
• Certification in AEM, Webflow, or Email Development is advantageous 

Experience

• 3-5 years’ experience in a web content, CMS, or front-end digital production role
• Hands-on experience with AEM (uploading content, publishing pages, simple page building)
• Experience using Webflow for content updates or page builds
• Ability to build and test HTML emailers
• Experience uploading and managing content within CMS platforms
• Exposure to QA, testing, and troubleshooting web issues

Skills

• Taking ownership
• Managing deadlines
• Collaborating effectively
• High attention to detail
• Problem-solving
• Responding with urgency
• Quality-focused execution
• AEM content management
• Webflow page building & content updates
• HTML & CSS for emailers and web components
• Basic UX understanding (spacing, hierarchy, consistency)
• Quality assurance & attention to detail
• CMS proficiency (AEM, Webflow, others advantageous)

Closing Date: 25 February 2026